# Beverage-Branded Music Events Mtn Dew Debuts 'To Hell with Mtn Dew Flamin' Hot' Campaign By Niko Pajkovic | Published 2022-04-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/to-hell-with-mtn-dew-flamin-hot References: [marketingdive](https://www.marketingdive.com/news/mtn-dew-flamin-hot-hell-experiential-pauly-d-action-bronson/622452/) & [mountaindew](https://www.mountaindew.com/)  [Mtn Dew](https://www.trendhunter.com/trends/mtn-dew-flamin-hot) has officially launched a marketing campaign to denote the return of its recently released Flamin' Hot flavor called 'To Hell with Mtn Dew Flamin' Hot.' The new promotional push will feature a unique experiential activation that intends to position the beverage as the official drink of Hell, Michigan. According to a recent press release, the new event will take place on April 30 and will feature a four-course menu made-up of Flamin' Hot snacks. In addition, the menu will be curated by famed rapper and part-time chef Action Bronson, as well as feature music by DJ Pauly D, former star of [MTV's](https://www.trendhunter.com/trends/juicy-shore) 'Jersey Shore.' No doubt, the 'To Hell with Mtn Dew Flamin' Hot' live event arrives as a prime example of creative experiential marketing -- a tactic that should increase in prevalence now that the [United States](https://www.trendhunter.com/trends/pizza-pizza-reverse-tariff) has (for the most part) returned to pre-pandemic status. Image Credit: MTN Dew ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Experiential Beverage Marketing:** Offer unique experiences during marketing campaigns that go beyond traditional advertising methods. - **F&B Industry Partnerships:** Partnering with popular F&B influencers and chefs can help create hype and engagement for new product launches. - **Branded Music Events:** Hosting branded music events can help create buzz and awareness for products in a fun and engaging way. ### Industries Being Reshaped - **Beverage Industry:** Brands in the beverage industry can look to use experiential marketing and F&B collaborations to create unique experiences for consumers. - **Music Industry:** Music industry professionals can collaborate with beverage brands to create branded events that offer both entertainment and promotional value. - **Event Industry:** Event planners and professionals can incorporate experiential marketing elements, like branded music events, into their strategies to create more engaging experiences for attendees. ## Related on Trend Hunter - [Co-Brandeed Promotional Campaigns](https://www.trendhunter.com/trends/flamin-hot-brands.md) - [Outdoors-Inspired Soda Flavors](https://www.trendhunter.com/trends/mtn-dew-outpost-1.md) - [Tattoo-Based Soda Sweepstakes](https://www.trendhunter.com/trends/las-vegas-giveaway.md) - [Mountain Soda Campaigns](https://www.trendhunter.com/trends/the-mountain-dude.md) - [Mixologist-Crafted Beverage Creations](https://www.trendhunter.com/trends/drips-by-pepsi.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Co-Branded Wingman-Themed Promotions](https://www.trendhunter.com/trends/wingman-wednesday.md) - [Seniors-Only Cocktail Launch Parties](https://www.trendhunter.com/trends/definitely-over-21.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md)