# Retro Paper Bag Collections To Have & To Hold by Tim Sumner Focuses on Nostalgic Designs By Meghan Young | Published 2012-11-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/to-have-to-hold References: [itsnicethat](http://www.itsnicethat.com/articles/age-of-the-logo-type) & [tohave-and-tohold](http://www.tohave-and-tohold.co.uk/) Brands and logos are a source of imagery that people happen upon almost every moment of the day, yet most have as little appreciation for them as they do for other mundane events; nevertheless, the To Have & To Hold series encourages people to forget for a moment the underlying marketing tactics used to create such images. It is a nostalgic reflection on past designs that harked back to a more innocent design era. Designer Tim Sumner writes about the To Have & To Hold series, "An era of the logo type rather than the brand, the filo fax as opposed to the mobile, the fax machine instead of the internet and a time when the word virtual had not yet become a reality." The free giveaways range from the early '70s to the late '80s. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 73% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Design:** Creating products with designs that evoke nostalgia can be a powerful marketing and branding tool. - **Retro Branding:** Brands can leverage the power of retro branding to appeal to consumers seeking a connection to the past. - **Vintage Giveaways:** Offering customers vintage giveaways can help build brand loyalty and nostalgia. ### Industries Being Reshaped - **Fashion:** Fashion companies can use nostalgic designs to create unique and visually appealing clothing collections. - **Advertising/marketing:** Advertising and marketing industries should explore leveraging retro branding to engage with audiences who have a connection to past eras. - **Packaging:** Packaging companies can use retro designs to create visually appealing packaging that stands out on shelves and elicits feelings of nostalgia in customers. ## Related on Trend Hunter - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Analog Nostalgia Installations](https://www.trendhunter.com/trends/back-to-basics-ii.md) - [Retro Breakfast Pasty Packaging](https://www.trendhunter.com/trends/poptarts-throwback-packs.md) - [Bespoke Bakery-Inspired Bags](https://www.trendhunter.com/trends/croissant-bag.md) - [Nostalgic School Supplies](https://www.trendhunter.com/trends/staples-pep-rally.md) - [Nostalgic Lip Balm Collections](https://www.trendhunter.com/trends/84-summer-merch.md) - [Nostalgic Snack-Inspired Accessories](https://www.trendhunter.com/trends/pepsi-and-cheetos.md) - [Functional Vintage-Inspired Bag Collections](https://www.trendhunter.com/trends/retro-series.md) - [Nostalgic Cup Designs](https://www.trendhunter.com/trends/tim-hortons-vintage-cup.md)