# Multifaceted Fast Food Packaging Surf'n'Fries to Go Packaging is Floral and Multifunctional By Michael Hemsworth | Published 2016-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/to-go-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/05/surfnfries.html) & [zambellidesign.hr](http://www.zambellidesign.hr/) Fast food is meant to be enjoyed anywhere a customer wants, so the Surf'n'Fries to go packaging is intended to help support this notion. Designed by Zambelli Brand Design, the packaging focuses on being [multifunctional](https://www.trendhunter.com/trends/innovative-packaging-solution) rather than just something to keep food fresh between kitchen and consumer. The packaging evolves to serve different purposes when received by the consumer. A section to hold sauces and a drink on the sides help to make enjoying the food without putting anything down an easier endeavor. The floral and surf culture-focused to go packaging for Surf'n'Fries keeps up the brand's original aesthetic that's California-themed and 1950s-inspired. The Surf'n'Fries packaging helps to identify a growing shift in the quick service restaurant market that focuses on [scaling back packaging](https://www.trendhunter.com/trends/placon-crystal-seal-delectables) and focusing more on overall efficiency. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Multifunctional Fast Food Packaging:** Creating fast-food packaging that serves multiple purposes beyond just keeping food fresh could disrupt the traditional packaging market and appeal to environmentally conscious consumers. - **Sustainability in Fast Food Packaging:** Designing fast-food packaging that is recyclable, compostable, or made from sustainable materials could create opportunities for eco-friendly innovations in the market. - **Branded Fast Food Packaging:** Developing unique and eye-catching packaging that aligns with a brand's overall aesthetic could increase brand recognition and loyalty among consumers. ### Sectors Adopting This - **Fast Food Industry:** Fast food companies have an opportunity to innovate in the packaging space by creating multifunctional, sustainable, and branded packaging that appeals to consumers. - **Packaging Industry:** The packaging industry can explore new materials and designs that are more efficient, environmentally friendly, and visually appealing for the fast food market. - **Marketing and Advertising Industry:** Marketing and advertising agencies can partner with fast food companies to develop creative packaging ideas that align with the brand's messaging and aesthetics. ## Related on Trend Hunter - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Reduced Plastic Sandwich Packaging](https://www.trendhunter.com/trends/seal-n-flip-packaging.md) - [Multipurpose Partitioned Packaging Designs](https://www.trendhunter.com/trends/essentials-platter-design.md) - [Take-Out Box Tables](https://www.trendhunter.com/trends/tablebag.md) - [Air Fryer-Friendly Product Packaging](https://www.trendhunter.com/trends/paperseal-shape.md) - [Food Travel Accessories](https://www.trendhunter.com/trends/to-go-collection.md) - [Built-In Ketchup Unit Boxes](https://www.trendhunter.com/trends/heinz-dipper.md) - [Accessible Burger Packaging](https://www.trendhunter.com/trends/accessible-burger-packaging.md)