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# Luxury To-Go Packaging
Emma Smart Lunch Boxes Make Portable Meals Classy

By Tinkalicious | Published 2009-01-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/to-go-goes-upscale-emma-smarts-lunch-boxes
References: [smartemma](http://www.smartemma.co.uk/lunchboxes.html)

There is nothing wrong with takeout lunches; for many cubies, it is a regular part of just about everyday. At last, someone has found a beautiful way to make takeout feel like a veritable special occasion.

Emma Smart created the award-winning designs for the supermarket chain, [ASDA](https://www.trendhunter.com/trends/asda-foodtogo-range). As well as being attractive on the outside, the [lunch boxes](https://www.trendhunter.com/trends/freezable-lunch-box) are even more so when opened up. The colorful designs invite the user to ditch the plastic knives and forks, and get out the best silverware. This makes even a mundane item, like takeout, take on some class, even if it’s (paper) dining ware.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 23% | Activity: 96% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Luxury To-go Packaging:** Disruptive innovation opportunity: Develop premium packaging solutions for takeout meals to elevate the dining experience.
- **Elevated Lunch Boxes:** Disruptive innovation opportunity: Create lunch boxes with attractive designs and features that enhance the overall appeal of portable meals.
- **Upscale Disposable Utensils:** Disruptive innovation opportunity: Design high-quality disposable cutlery that enhances the dining experience for takeout and reduces plastic waste.

### Who This Affects Most

- **Food Packaging:** Disruptive innovation opportunity: Develop innovative and aesthetically appealing packaging solutions for the food industry, particularly for on-the-go meals.
- **Meal Delivery Services:** Disruptive innovation opportunity: Partner with meal delivery companies to create premium packaging options that enhance the overall dining experience for customers.
- **Sustainable Packaging:** Disruptive innovation opportunity: Manufacture eco-friendly packaging materials and solutions to address the growing demand for sustainable and luxurious takeout options.

## Related on Trend Hunter

- [Convenience-Focused Lunch Boxes](https://www.trendhunter.com/trends/lunch-bundle.md)
- [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md)
- [Origami-Inspired Lunch Boxes](https://www.trendhunter.com/trends/foldibox-2.md)
- [Meal Preparation Lunch Boxes](https://www.trendhunter.com/trends/memobento.md)
- [All-Inclusive Leakproof Lunch Boxes](https://www.trendhunter.com/trends/lunch-box1.md)
- [Design-Conscious Food Containers](https://www.trendhunter.com/trends/omi-pod-food-container.md)
- [Kid-Focused Meal Containers](https://www.trendhunter.com/trends/b-box.md)
- [Eco-Friendly Kids Lunchware](https://www.trendhunter.com/trends/duck-duck-books.md)
- [Landscape-Inspired Bento Boxes](https://www.trendhunter.com/trends/hyobodo-fiume.md)
