# Concentrated Plant-Based Beverages Tnuva Launches the TNUVA+ Brand and New Functional Beverages By Kanesa D | Published 2024-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tnuva References: [jpost](https://www.jpost.com/brandblend/article-797131) & [tnuvausa](https://tnuvausa.com/)  Tnuva is launching functional whips under the 'TNUVA+' brand, marking the company's venture into refrigerated functional beverages. These innovative whips are crafted from [fruit or vegetable juices](https://www.trendhunter.com/trends/james-white-drinks), each featuring a distinctive blend of ingredients that result in a unique end flavor. The series encompasses five distinct drinks, each housed in 100 ml vials, with ingredients like ginger, turmeric, guarana, beets, matcha, and more. The development of these functional whips responds to the growing consumer demand for health-conscious and functional beverages. Through a preliminary study conducted in collaboration with the Kantar Institute, Tnuva identified a significant motivation among consumers to consume these products. "The new TNUVA+ shakes will allow consumers to incorporate the good ingredients into their daily diet. This is a new value proposition for the Israeli consumer that corresponds with current life patterns that include multitasking and consumption on the go at a high rate," said Michal Betzer, director of Tnuva's marketing department. Image Credit: Tnuva ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 60% | Activity: 77% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Plant-based Whips:** In response to consumer demand, Tnuva introduces a line of functional whips crafted from fruit or vegetable juices with unique ingredient blends. - **Refrigerated Functional Beverages:** Tnuva's 'TNUVA+' brand disrupts the market by launching refrigerated functional beverages in 100 ml vials. - **Health-conscious Beverage Series:** TNUVA+ offers five distinct drinks with ingredients like ginger, turmeric, beets, and matcha to cater to health-conscious consumers. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can leverage the trend of functional plant-based whips to cater to health-conscious consumers seeking innovative beverage options. - **Retail:** Retailers have the opportunity to capitalize on the demand for refrigerated functional beverages by stocking Tnuva's TNUVA+ range in their stores. - **Marketing and Advertising:** Marketing and advertising professionals can explore the health-conscious beverage series trend to create targeted campaigns for brands looking to promote functional beverages with unique ingredients. ## Related on Trend Hunter - [Organic Protein-Packed Functional Beverages](https://www.trendhunter.com/trends/functional-beverages1.md) - [Functional Protein-Packed Beverages](https://www.trendhunter.com/trends/rebbl-2.md) - [Adult-Targeted Healthy Beverages](https://www.trendhunter.com/trends/wholism.md) - [Functional Flavor-Driven Smoothie Ranges](https://www.trendhunter.com/trends/naked-smoothies.md) - [Beverage-Boosting Wellness Powders](https://www.trendhunter.com/trends/nutr-blends.md) - [Carbonated Plant-Protein Drinks](https://www.trendhunter.com/trends/vuum.md) - [Plant-Based Meal Replacements](https://www.trendhunter.com/trends/levana-nourishments.md) - [Three-In-One Beverage Brand Sets](https://www.trendhunter.com/trends/line-of-beverages.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md)