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# Slender Jenga Structures
TNA Architects Designs a New Building for the Ginza District

By Matt Ho | Published 2011-01-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/tna-architects
References: [designboom](http://www.designboom.com/weblog/cat/9/view/12698/tna-architects-ginza-natsuno-building.html) & [tna-arch](http://www.tna-arch.com/archi/archi_row01.html)

Tokyo is an extremely [tight-spaced city](https://www.trendhunter.com/trends/slim-fit), which is why TNA architects has come up with a building that’s a perfect fit.

The architects built the ‘Natsuno’ [building in Ginza](https://www.trendhunter.com/trends/museum-tower-kyobashi), one of the busiest shopping areas in Tokyo. Among the clusters of many buildings, TNA cleverly went [small and thin](https://www.trendhunter.com/trends/ferrocarril-de-cuernavaca-780) without compromising the appearance of the structure. With the way the stairs are set up, doesn’t it remind you of Jenga?

Photo Credits: [designboom](http://www.designboom.com/weblog/cat/9/view/12698/tna-architects-ginza-natsuno-building.htmlclass=FourteenG), [tna-arch](http://www.tna-arch.com/archi/archi_row01.htmlclass=FourteenG)

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 41% | Activity: 31% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization)

## Key Themes

### What's Driving This Trend

- **Compact Architectural Design:** The Natsuno building's small and thin structure demonstrates the trend of compact architectural design
- **Utilization of Limited Space:** Tokyo's tight-spaced cityscape is driving the trend of maximizing limited space, as seen in the Natsuno building
- **Innovative Structural Designs:** The Jenga-inspired stairs in the Natsuno building highlight the trend of incorporating innovative structural designs

### Who This Affects Most

- **Architecture and Construction:** The Natsuno building showcases disruptive innovation opportunities within the architecture and construction industry
- **Real Estate and Property Development:** The trend of compact architectural design presents disruptive opportunities for real estate and property developers in densely populated cities like Tokyo
- **Interior Design and Furniture:** Innovative structural designs like the Jenga-inspired stairs in the Natsuno building offer disruptive innovation opportunities for the interior design and furniture industries

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