# Crowdsourced Cougar Contests TMZ Cougar Contest Yields a Pack of Prowling Panthers By Marissa Brassfield | Published 2009-12-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tmz-cougar-contest References: [tmz](http://www.tmz.com/2009/12/12/tmzs-cougar-contest-finalists-for-sat/) TMZ.com is known for its [crowdsourced photo competitions](https://www.trendhunter.com/trends/pretzel-crust-island), and the TMZ Cougar Contest is certainly no exception. Dozens of prowling panthers sent in their sexiest photos, and I’ve collected ten of the most, um, interesting ones for the gallery above. The TMZ Cougar Contest is the latest in a string of pop culture phenomena that rely on [older women](https://www.trendhunter.com/trends/becauseofmyage) who crave younger men. The cougar, once the butt of jokes, has essentially become a badge of honor. Check out the images above and see if you agree. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 83% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Crowdsourced Cougar Contests:** This trend presents a disruptive opportunity to the dating and entertainment industries for creating specialized platform for older women who prefer younger men - **Celebration of Cougars:** This trend presents an opportunity to beauty and fashion industries to leverage the new definition of beauty and attractiveness as matured women - **Crowdsourced Photo Competitions:** This trend presents an opportunity to social media marketing industries to create engaging and user-generated photo contests like TMZ's Cougar Contest ### Sectors Adopting This - **Dating Industry:** The Dating industry can leverage the Cougar trend to create a platform for Older women to connect with younger men - **Beauty Industry:** The Beauty industry can promote the celebration of cougars using mature models and influencers to expand their customer base - **Entertainment Industry:** The entertainment industry can create reality shows, online games, and events around the cougar trend to cater to the cougar and cub audience ## Related on Trend Hunter - [Romantic Dating App Experiences](https://www.trendhunter.com/trends/bumble-success-stories.md) - [Co-Branded Cat Podcasts](https://www.trendhunter.com/trends/catch-a-cat-burglar.md) - [Elegant High-Waisted Panties](https://www.trendhunter.com/trends/french-cut-briefs.md) - [Pop Star-Themed Animals](https://www.trendhunter.com/trends/taylor-swiftthemed-cats.md) - [Glam Pet Adoption Pop-Ups](https://www.trendhunter.com/trends/uber-showcats.md) - [Feline-Focused Dating Apps](https://www.trendhunter.com/trends/cat-lovers-dating.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md)