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# Content-Integrated Family Phone Plans
T-Mobile Family Plans Will Come with Free Quibi for a Year

By Daniel Johnson | Published 2020-04-06 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/tmobile-family-plans
References: [engadget](https://www.engadget.com/2020-04-02-t-mobile-family-plans-free-quibi.html) & [t-mobile](https://www.t-mobile.com/news/quibi-on-us)

[T-Mobile](https://www.trendhunter.com/trends/apple-tv-subscription) recently finished its merger with [Sprint](https://www.trendhunter.com/trends/t-mobile-customer-initiative), and following this, the company announced that T-Mobile family plans will now be able to receive a free year of Quibi, or a free year of [Netflix](https://www.trendhunter.com/trends/pixel-10-series). Quibi will launch on April 6th, and the platform will be focused on providing short-form video content that is accessible exclusively through mobile phones. Overall, the free offering may entice more consumers to sign up for T-Mobile family Plans.

Typically the Quibi service costs either $4.99 a month for a plan with ads and $7.99 per month for access to the platform free of advertising. The platform also has a unique technology named Turnstyle, that allows users to switch to portrait or landscape viewing, which the company filed a patent for.

Image Credit: Quibi

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 4% | Activity: 9% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Short-form Video Content:** Opportunity for businesses to develop and provide short-form video content for mobile phone users.
- **Content-integrated Service:** Disruptive innovation opportunity in creating service bundles that integrate popular content platforms like Quibi or Netflix.
- **Mobile Phone Viewing Experience:** Potential for businesses to enhance the mobile viewing experience by developing technologies that allow seamless switching between portrait and landscape modes.

### Industries Being Reshaped

- **Telecommunications:** Opportunity for telecommunications companies to attract more customers by offering content-integrated family plans.
- **Streaming Services:** Disruptive innovation opportunity for streaming services to partner with telecommunications providers and offer free subscriptions as part of their plans.
- **Video Technology:** Opportunity for video technology companies to develop and patent unique viewing technologies, like Quibi's Turnstyle, that enhance the mobile viewing experience.

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