# Bulging Bikini Campaigns The Eye-Catching TMF Travel Push-Up Posters By Renee Ramsarran | Published 2011-03-03 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/tmf-travel-push-up-posters References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/tmf_travel_pushup_posters) & [tmftravel.be](http://www.tmftravel.be/) While [three-dimensional campaigns](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) continue to be an up-and-coming advertising tactic, these TMF Travel push-up posters take a whole new spin on the concept. The company organizes party holiday packages for youth to a number of sunny destinations. In order to garner some more attention for their latest promotional offer, TMF hired ad agency Duval Guillaume Antwerp to come up with some [creative posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign). Five bulging boobs surround a well-tanned, smiling chap in a white cowboy hat. The print posters have been cleverly folded and pasted up to create the 3D effect. Since [tiny bikinis](https://www.trendhunter.com/trends/boobwear-brand-nuudii) and tans are automatically associated with sandy beaches, blue waters and wild vacation activities, I must say this campaign is extremely effective, although more catered to the male demographic. The TMF Travel push-up posters may be chesty, but they still manage to avoid being overly cheesy. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 40% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### Why This Trend Is Growing - **Three-dimensional Campaigns:** Exploring the use of three-dimensional campaigns in advertising can create a unique and engaging customer experience. - **Creative Posters:** Developing innovative and eye-catching posters can help businesses capture attention and stand out in a crowded advertising landscape. - **Gender-specific Marketing:** Targeting specific demographics, such as the male demographic, can lead to more effective and tailored marketing campaigns. ### Industries Being Reshaped - **Advertising:** The advertising industry can benefit from incorporating three-dimensional campaigns and creative posters to create impactful and memorable advertisements. - **Travel and Tourism:** The travel and tourism industry can explore unique advertising approaches, like the TMF Travel push-up posters, to attract and engage young travelers seeking party holiday packages. - **Fashion and Swimwear:** The fashion and swimwear industry can leverage innovative marketing tactics, such as gender-specific campaigns, to promote their products and capture the attention of their target audience. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md)