# Inappropriately Funny Animal Humor TMF 'Reincarnation Sucks' Campaign By Ayman | Published 2008-12-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tmf-reincarnation-sucks-live-now-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/tmf_amy?size=_original) & [tmf.be](http://www.tmf.be) Music channel TMF (The Music Factory) has rolled out a new campaign that uses [photoshopped musicians as animals](https://www.trendhunter.com/trends/animal-intelligence) to promote their [live music programs](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign). With the tagline, “Reincarnation sucks. Live now,” the ads show Amy Winehouse reincarnated as a sheep getting humped by a dog, Marilyn Manson as a poodle getting played with by a girl, and Paris Hilton as a rhinoceros eating grass. The campaign was created by Mortierbrigade, Belgium with photographer Frieke Janssenscreative and creative directors Jens Mortier, Joost Berends and Philippe De Ceuster. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Animal Photo Manipulation:** Opportunity for graphic design and photography professionals to explore new ways of portraying their subjects through disassociation with human identity. - **Controversial Advertising:** Opportunity for marketers to push the envelope with their advertising campaigns, knowing that it will garner attention and reach broader audiences. - **Live Music Promotion:** Opportunity for music venues and festival organizers to utilize creative advertising campaigns in order to promote their live events. ### Industries Being Reshaped - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to incorporate bold, unconventional approaches in their campaigns. - **Graphic Design and Photography:** Opportunity for professional visual artists to create new and interesting ways of showcasing subjects through photo manipulation. - **Music and Entertainment:** Opportunity for live music venues and event producers to create original advertising and promotional campaigns. ## Related on Trend Hunter - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [Multipurpose Beauty Booster Campaigns](https://www.trendhunter.com/trends/the-manytrick-pony.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md)