# Collaboration Women Empowerment Lipsticks TLB Nonstop Liquid Matte Lipstick Comes in Mielle Pink By Michael Hemsworth | Published 2024-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tlb-nonstop-liquid-matte-lipstick References: [drugstorenews](https://drugstorenews.com/mielle-lip-bars-limited-edition-lipstick-symbolizes-sisterhood) & [mielleorganics](https://mielleorganics.com)  The TLB Nonstop Liquid Matte Lipstick has been created in collaboration with Mielle in celebration of Women's History Month to provide consumers with a way to elevate their look and pay homage to powerful female figures. The lipstick comes in the [Mielle Pink](https://www.trendhunter.com/trends/from-one-queen-to-another) shade and boasts a liquid-to-matte formula that will offer a velvety finish, while also providing a range of moisture-rich ingredients. The result is a playful lip color that offers skincare-like qualities to help a person look and feel their best. The product is making its way to [Target](https://www.trendhunter.com/trends/core-lip-collection) both in-store and online now through May 18, 2024. CEO of [Mielle Monique](https://www.trendhunter.com/trends/actively-black-collaboration) Rodriguez and Founder and CEO of The Lip Bar Melissa Butler spoke on the TLB Nonstop Liquid Matte Lipstick saying, "We’ve always supported and championed each other’s brands throughout the years; there’s room for everyone, and this collaboration is a testament to that. This Women’s History Month and beyond, we want to empower women to embrace their bold beauty unapologetically." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 49% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Beauty Partnerships:** Exploring collaborations between brands in the beauty industry to celebrate empowerment and diversity. - **Skincare-infused Makeup Products:** Creating makeup products that offer both cosmetic enhancement and skincare benefits for a comprehensive beauty experience. - **Celebrating Female Empowerment Through Beauty:** Integrating themes of empowerment and inclusivity into beauty products to resonate with consumers on a deeper level. ### Where This Applies - **Beauty and Personal Care:** Opportunities for brands to innovate by collaborating across beauty categories and promoting empowerment through product offerings. - **Retail and Consumer Goods:** The retail sector can tap into the demand for inclusive beauty products that combine makeup and skincare for a well-rounded beauty experience. - **Marketing and Branding:** Branding efforts in various industries can leverage the spirit of female empowerment to connect with consumers in meaningful ways. ## Related on Trend Hunter - [Black-Owned Brand Partnerships](https://www.trendhunter.com/trends/actively-black-collaboration.md) - [Long-Lasting Matte Lip Tints](https://www.trendhunter.com/trends/matte-lip-tint.md) - [Founder-Inspired Lip Glosses](https://www.trendhunter.com/trends/lawless-x-loveshackfancy.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [High-Spirited Lipstick Lines](https://www.trendhunter.com/trends/ziye-burgess.md) - [Empowering Lip Crayons](https://www.trendhunter.com/trends/precision-lipstick-crayon.md) - [High-Shine Lip Toppers](https://www.trendhunter.com/trends/lip-topper.md) - [Influencer-Led Mascara Campaigns](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians.md) - [Inclusive Toxin-Free Makeup Products](https://www.trendhunter.com/trends/defiance-beauty-by-nechami.md)