# Women-Celebrating Apparel adidas Dropped an Exclusive Consortium Collection for #TKLS By Amy Duong | Published 2018-03-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/tkls References: [highsnobiety](https://www.highsnobiety.com/p/adidas-naked-tlks-event-and-capsule) & [nakedcph](https://www.nakedcph.com/) Female-focused sneaker label Naked worked with [adidas](https://www.trendhunter.com/trends/adidas-x-west-nyc) in launching a platform that initiates creative discussion in Copenhagen entitled #TKLS. The discussion medium highlights influencing individuals that come from a variety of creative backgrounds. It digs into the impact of external influences are in shaping who we are as individuals and furthermore, how certain brands initiate expression for women in a brand new light. To further commemorate the [adidas x Naked collaboration](https://www.trendhunter.com/trends/naked-copenhagen-1), adidas introduced a limited-edition SS18 consortium collection of apparel and a pair of shoes. The collaborative collection is comprised of a black denim jacket, a tracksuit and a pair of sneakers. The shoes have a [frayed knitted sock upper](https://www.trendhunter.com/trends/thug-club-1) with an exposed lacing construct. The whole collection boasts a clean black color scheme. The collection was pre-launched on March 10th only at Naked, but will globally release on March 17th. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 76% | Activity: 30% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Female-focused Sneaker Labels:** Opportunity to create more collaborative platforms that celebrate and empower women in sneaker culture. - **Creative Discussions on Women's Expression:** Opportunity to explore the impact of external influences and brands on women's self-expression. - **Limited-edition Consortium Collections:** Opportunity to create exclusive and highly desirable collaborations between brands, generating excitement and demand. ### Where This Applies - **Apparel:** Opportunity for apparel brands to innovate and create unique collections that cater to the female sneaker market. - **Fashion:** Opportunity for fashion brands to support and collaborate with female-focused sneaker labels, creating new fashion trends and styles. - **Sportswear:** Opportunity for sportswear brands to expand their offerings by partnering with female-focused sneaker labels and creating innovative designs for women. ## Related on Trend Hunter - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md)