# Cosmetic-Inspired Footwear TKEES Sandals are Like Makeup for the Feet By John Ibbitson | Published 2014-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tkees References: [tkees](http://tkees.com/shop/flip-flops/all) & [tkees](http://tkees.com/shop/the-raleigh) Inspired by her love of walking barefoot in mind, designer Carly Burnett of [TKEES](https://www.trendhunter.com/trends/tkees-x-jcrew) footwear wanted to make a [thong sandal](https://www.trendhunter.com/trends/sandal-designs) that was comfortable enough to mimic this feeling, while taking an “easy, breezy, beautiful” approach to the label’s makeup-inspired design. Soft hues, shimmering metallics, ombre blends and sophisticated neutrals create the perfect, summertime palette of pedicure-flattering slip-ons that are chic enough to wear in the evening, and effortlessly fitting for pretty, daytime looks. Because the brand was inspired by a passion for [makeup color trends](https://www.trendhunter.com/trends/nike-x-milk-makeup), TKEES styles are separated into lines named after every woman’s favorite beauty products. Casually elegant, TKEES complement all of your Insta-worthy beauty routines with timeless style, primp pallets, and laidback luxury, giving you a new beauty toolkit to highlight any of your makeup moods. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 37% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Makeup-inspired Footwear:** The trend of creating footwear inspired by the colors and designs of makeup offers disruptive innovation opportunities in the fashion and beauty industries. - **Comfortable Thong Sandals:** The trend of designing thong sandals that mimic the comfortable feeling of walking barefoot presents disruptive innovation opportunities in the footwear industry. - **Pedicure-flattering Slip-ons:** The trend of designing slip-on shoes in soft hues and metallics that are flattering to pedicures presents disruptive innovation opportunities in the fashion and beauty industries. ### Where This Applies - **Fashion:** The fashion industry can explore disruptive innovation opportunities by incorporating makeup-inspired colors and designs into footwear. - **Beauty:** The beauty industry can partner with footwear brands to create collaborative products that combine makeup trends with comfortable and stylish thong sandals. - **Footwear:** The footwear industry can embrace the trend of creating pedicure-flattering slip-ons in order to offer a new, fashion-forward option to consumers. ## Related on Trend Hunter - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Unisex Comfortable Perforated Footwear](https://www.trendhunter.com/trends/yogeez.md) - [Comfort-Focused Fashion Slides](https://www.trendhunter.com/trends/gen-n-project.md) - [Coastal Beach-Inspired Footwear](https://www.trendhunter.com/trends/voile-blanche.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Refined Comfort-Focused Footwear Lines](https://www.trendhunter.com/trends/luxury-footwear1.md) - [Collaborative Lightweight Bright Sandals](https://www.trendhunter.com/trends/santi-clog.md) - [Summer-Ready Comfortable Sandal Designs](https://www.trendhunter.com/trends/sandal-designs.md) - [Minimalist Travel Sandals](https://www.trendhunter.com/trends/gewls-chiara-sandal.md)