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# Progressive Footwear Design Mentalities
Matthew M. Williams Talks About the Givenchy TK-360

By Amy Duong | Published 2022-06-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tk360-2
References: [hypebeast](https://hypebeast.com/2022/6/matthew-m-williams-givenchy-tk-360-sole-mates-interview)

Designer Matthew M. Williams is the current creative director of Givenchy and founder of streetwear giant 1017 ALYX 9M -- his latest project is highlighted by the TK-360 sneaker model. Williams grew up on Pismo Beach in California and has been a fan of skateboarding culture, basketball, and sneaker culture as well. He talks about his inspiration and how sneakers have been a staple in his identity.

Having released the Givenchy Tk-360 sneaker lately, the designer breached into the realm of footwear. The contemporary shape is made from a singular construction that spotlights a knitted material. He talks to HYPEBEAST about how he got into sneakers, stating that, "I’d say it was sports that got me into sneakers, especially basketball. Growing up I was always a big fan of Michael Jordan and Penny Hardaway. I believe my first pair of kicks were little baby [Nike](https://www.trendhunter.com/trends/trd-run-6) [Dunks](https://www.trendhunter.com/trends/big-chicken-big-dip-energy) that my mom got me when I was born in Chicago, and I’ve just always been such a big fan of the brand ever since. In elementary school I remember always wanting to have a fresh pair of sneakers to rock for [basketball during recess](https://www.trendhunter.com/trends/shai-001)."

Image Credit: Jeremy French

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 49% | Activity: 36% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Singular Construction Sneakers:** Designing sneakers with a singular construction and using modern materials can provide a unique product offering for sneaker enthusiasts.
- **Athletic-inspired Footwear:** Designing sneakers that are influenced by sports and contain performance materials can create hype among athletes and sneaker enthusiasts.
- **Knitted Materials in Footwear:** Using knitted materials in footwear design can provide a comfortable and unique alternative to traditional construction methods.

### Sectors Adopting This

- **Footwear:** The footwear industry can take advantage of these footwear design trends to create fresh and unique products for their consumers.
- **Fashion:** The fashion industry can adapt these trends to create unique and edgy sneaker designs for fashion-forward consumers.
- **Sports:** Sports companies can incorporate sophisticated design aesthetics and modern materials into their athletic footwear lineup to attract consumers who value both performance and aesthetics.

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