# Advertising That Ignores the Economy Is the Titus Bicycle Really Worth a Second Job? By Ayman | Published 2009-01-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/titus-bicycle-worth-second-job References: [adsoftheworld](http://adsoftheworld.com/media/print/titus_second_job_3?size=_original) I’m not exactly sure that it’s a good idea in these credit crunch times to promote your product by saying that it’s so good, it's worth a second job to save up cash and buy it. I mean, the mere notion that the Titus bicycle might require people to take a second job to buy it is rather off-putting in terms of attracting new customers. However, if you put that logic aside, the [campaign is quite creative](https://www.trendhunter.com/trends/legitimate-you) with people taking [second jobs](https://www.trendhunter.com/trends/he-got-money) as [naked models](https://www.trendhunter.com/trends/axe-campaign), phone-sex workers and selling Girl Scout cookies door to door in the ad. Why? Because “it’s worth a second job.” The ad campaign is created by TDA Advertising & Design, Boulder, Colorado. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Creative Advertising:** Taking a unique and creative approach to advertising can capture attention and increase brand awareness. - **Controversial Advertising:** Creating a controversial advertisement can generate buzz for the brand, but may also risk turning off potential customers. - **Promoting Luxury Items:** Promoting luxury items during a recession may seem counterintuitive, but can position the brand as exclusive and desirable. ### Where This Applies - **Advertising:** Agencies can embrace creative and controversial advertising to stand out in a crowded market and differentiate themselves from competitors. - **Luxury Goods:** Luxury goods companies can take advantage of the exclusivity and desirability of their products during tough economic times to attract high-end customers and increase sales. - **Recreation:** Companies in the recreation industry can target affluent customers who may be willing to spend more money on high-end products and experiences to escape the stresses of the current economy. ## Related on Trend Hunter - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Cheesestring Trading Ads](https://www.trendhunter.com/trends/cheesestring-trading-ad.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md)