# Ugly Sweater Vodka Bottles Tito's Launches a Limited Edition Vodka Dressed in a Christmas Sweater By Niko Pajkovic | Published 2021-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/titos References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/10/titos-handmade-vodka-launches-ugly-sweater-bottle/) & [titosvodka](https://www.titosvodka.com/)  Texas-based spirit maker [Tito’s](https://www.trendhunter.com/trends/kinda-ugly-holiday-collection) Handmade Vodka, has launched a new [holiday-themed bottle](https://www.trendhunter.com/trends/woodford-reserves-2025-holiday-bottle) that will be delivered dressed in an "ugly sweater." The limited-edition packaging supports Tito's annual 'Ugly Sweater' campaign, which features a complete clothing collection consisting of sweaters, beanies, scarves, and even apparel for dogs. “The focus is to get everybody on board with the ugly sweater programme for the holidays,” said Tito's International Managing Director, John McDonnell. The newly launched bottle will remain a travel retail exclusive and is currently only available for purchase in Cannes, France. That being said, the company plans to begin selling the knit sweater-covered bottles in several international airports. Overall, Tito's hopes that the playful packaging innovation will draw attention to the brand during the upcoming holiday season. Image Credit: Tito's ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Packaging:** Other alcohol brands can create limited edition holiday themed packaging to draw in customers during the holiday season. - **Brand Apparel Collection:** Brands of all kinds should consider creating a clothing collection to accompany their products and further promote brand loyalty. - **Travel Retail Exclusives:** Creating products for travel retail that can only be purchased in certain locations can create a sense of exclusivity and encourage travelers to purchase. ### Sectors Adopting This - **Alcohol:** Other alcohol brands can take advantage of the holiday season by creating limited edition packaging to increase sales. - **Fashion:** Brands in the fashion industry should consider creating clothing collections to promote brand loyalty and increase visibility. - **Travel Retail:** Travel retail can benefit from exclusives that can only be purchased at certain locations, encouraging travelers to make purchases at the airport. ## Related on Trend Hunter - [Vodka-Branded Holiday Lines](https://www.trendhunter.com/trends/kinda-ugly-holiday-collection.md) - [Lazy Vodka-Branded Thanksgiving Clothing](https://www.trendhunter.com/trends/titos-turkey-rot-merch.md) - [Dressed-Up Bourbon Bottles](https://www.trendhunter.com/trends/limited-edition-bourbon-bottles.md) - [Dog Walker Fanny Packs](https://www.trendhunter.com/trends/walktail-capsule-collection.md) - [AR-Powered Vodka Campaigns](https://www.trendhunter.com/trends/titos-vodka.md) - [Festive Rum Gift Packs](https://www.trendhunter.com/trends/rum-gift.md) - [Wine-Themed Holiday Sweaters](https://www.trendhunter.com/trends/matching-holiday-sweater.md) - [Dry January Vodka Campaigns](https://www.trendhunter.com/trends/titos-handmade-vodka-campaign.md) - [Branded Mixology Cocktail Kits](https://www.trendhunter.com/trends/titos-stand-up-copper-cocktail-set.md)