# Vodka Brand Hand Sanitizers Tito's Hand Cleanser Has an 80% Alcohol Content to Kill Germs By Michael Hemsworth | Published 2020-03-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/titos-hand-cleanser References: [thegreenhead](https://www.thegreenhead.com/2020/03/official-titos-hand-sanitizer.php) & [store.titosvodka](https://store.titosvodka.com/) The [Tito's](https://www.trendhunter.com/trends/kinda-ugly-holiday-collection) Hand Cleanser has been created by the Austin, Texas-based [vodka distiller](https://www.trendhunter.com/trends/hera-the-dog-vodka) to help boost the availability of [hand sanitizer](https://www.trendhunter.com/trends/hand-sanitizer-serum) on the market in the wake of shortages because of the COVID-19 pandemic. The product is formulated with an 80% alcohol content that exceeds the industry standard of 60% to make it as effective as possible to kill most bacteria, germs and viruses upon contact. The hand cleaning solution is formulated especially for cleansing the hands when soap and water might not be available, and is not suitable for drinking. The Tito's Hand Cleanser is expected to hit the market soon and is part of the larger movement by big brands to pitch in during a worldwide time of need. Image Credit: Tito's ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 98% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Increased Demand for Hand Sanitizers:** Opportunity to develop innovative and sustainable hand sanitizer products. - **Brand Collaboration for Public Health:** Opportunity for brands to collaborate and create products to address public health needs. - **Alternative Use of Alcoholic Beverages:** Opportunity for alcoholic beverage manufacturers to repurpose their products for sanitation purposes. ### Who This Affects Most - **Personal Care Products:** Opportunity for personal care product companies to develop and promote hand sanitizers. - **Alcoholic Beverage:** Opportunity for alcoholic beverage companies to expand into the hand sanitizer market. - **Cleaning and Sanitation:** Opportunity for cleaning and sanitation companies to innovate and offer new solutions. ## Related on Trend Hunter - [Vodka-Branded Holiday Lines](https://www.trendhunter.com/trends/kinda-ugly-holiday-collection.md) - [DIY Hard Seltzer Cans](https://www.trendhunter.com/trends/empty-cans.md) - [Skincare-Forward Hand Sanitizers](https://www.trendhunter.com/trends/cloud-999-hydrating-hand-sanitizer.md) - [Branded Mixology Cocktail Kits](https://www.trendhunter.com/trends/titos-stand-up-copper-cocktail-set.md) - [Skin-Caring Hand Sanitizers](https://www.trendhunter.com/trends/touchlands-gentle-mist.md) - [Hydrating Hand Santizing Mists](https://www.trendhunter.com/trends/touchland-power-mist-collection.md) - [AR-Powered Vodka Campaigns](https://www.trendhunter.com/trends/titos-vodka.md) - [Dry January Vodka Campaigns](https://www.trendhunter.com/trends/titos-handmade-vodka-campaign.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md)