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# Bird Gut Jewelry
The Tithi Kutchamuch Companion Parrot Necklace is Disturbing

By Luisa Amanda Gomes | Published 2010-02-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tithi-kutchamuch-companion-parrot
References: [dezeen](http://www.dezeen.com/2010/02/18/companion-parrot-by-tithi-kutchamuch/) & [tithi.info](http://www.tithi.info/)

The Tithi Kutchamuch Companion Parrot necklace is certainly different. Whereas most necklaces tend to be more on the pretty side, the Companion Parrot is more on the creepy side. The London designer made the necklace to look like a small parrot, but when you pull the skull away from its body it will leave a chain of the entrails of the bird.

The necklace may seem very bizarre at first, but it is designed with such skill and precision that it’s actually is as beautiful as it disturbing.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 47% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Alternative Jewelry:** Opportunity for disruptively innovative designers to create unique jewelry pieces using unconventional materials and techniques.
- **Dark Aesthetic:** Opportunity for disruptively innovative fashion designers to explore the beauty in unconventional, edgy and macabre fashion.
- **Sustainable Fashion:** Opportunity for disruptively innovative fashion designers to use ethical and sustainable materials to create unique jewelry pieces.

### Sectors Adopting This

- **Fashion:** The fashion industry can benefit from exploring unconventional and macabre designs to meet the increasing demand for edgy and unique pieces.
- **Jewelry:** The jewelry industry can benefit from incorporating unconventional materials and techniques to create unique and edgy pieces, appealing to a new wave of contemporary customers.
- **Art:** Artists can benefit from incorporating unconventional materials and techniques to create thought-provoking pieces, pushing boundaries within the contemporary art world.

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