# Clothed Tissue Packaging Nexavar Likens Its Facial Tissues to the Soft Comfort of Clothing By Laura McQuarrie | Published 2015-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tissue-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/03/nexavar-creative-packaging-paper-towels.html) Art and humor are two of the ways that Nexavar's [tissue packaging designs](https://www.trendhunter.com/trends/andrex) stand out. Despite being small and colorless, the quirky designs are certainly eye-catching. Because these products must remain wrapped until they are ready for customer use, the brand was challenged with coming up with a way to communicate the softness that its tissues deliver. Cleverly, the brand crafted a design that makes it seem like its tissues are dressed in garments like underwear, shirts, watches and bras. As these are all items that come in direct contact with the skin, these anthropomorphic designs offer fun ways to compare the feel of tissues to comfortable items that are worn every day. With the changing seasons, it's also easy to imagine lines that are created specifically for winter when bundling up for cold season is required. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 36% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Artistic Packaging:** Opportunity for brands to creatively design packaging that stands out and engages customers. - **Anthropomorphic Design:** Using human-like designs on products to create a relatable and engaging experience for customers. - **Seasonal Product Lines:** Creating product variations and designs that are specifically tailored to different seasons, providing customers with unique experiences throughout the year. ### Who This Affects Most - **Tissue Manufacturing:** Innovative tissue manufacturing companies can explore creative packaging designs to differentiate their products in the market. - **Apparel Retail:** Opportunity for apparel retailers to collaborate with tissue manufacturers in creating clothing-themed packaging for added brand exposure. - **Seasonal Products:** Companies in the seasonal products industry can explore partnerships with tissue manufacturers to offer unique and themed tissue packaging during specific seasons. ## Related on Trend Hunter - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Stylish Tissue Box Covers](https://www.trendhunter.com/trends/tissue-box-cover.md) - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md) - [Art Doodle-Collaborative Napkins](https://www.trendhunter.com/trends/tissue-box-collection.md) - [Soothing Sustainable Bamboo Tissues](https://www.trendhunter.com/trends/bamboo-balsam-tissues.md) - [Hygiene Packaging Redesigns](https://www.trendhunter.com/trends/andrex.md) - [Rice Straw Tissue Packaging](https://www.trendhunter.com/trends/third-size-tissue-box.md) - [Angelic Toilet Paper Packaging](https://www.trendhunter.com/trends/angel-soft.md)