# Scented Tissue Box Packaging This Conceptual Fragranced Facial Tissue Engages Consumers' Senses By Alyson Wyers | Published 2015-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tissue-box-packaging References: [behance.net](https://www.behance.net/gallery/14322895/Anaroma-Scented-Tissue-Box-Packaging-Kleenex) This tissue box packaging is designed to help consumers further interact with the product by introducing a smell component. The imaginary Anaroma [scented tissue box packaging](https://www.trendhunter.com/trends/tissue-box-collection) was created as a group project for [Kleenex](https://www.trendhunter.com/trends/kleenex-branding). Based in Toronto, Daniela Zelenjakovic and co. gave the product a new name and smell intended for use all year round, in every season. The line of scented facial tissue comes in four fragrances: coconut breeze, blushing peach, sweet mint and pumpkin spice. The concept is also supposed to be eco-conscious and would be, therefore, recyclable. In addition to the boxes, the student team also designed a consumer ad you can [scratch and sniff](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign). There are also sample website pages displaying potential promotional content where customers can enter travel-based contests featuring destinations inspired by the various Anaroma scents. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 29% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Scented Tissue Box Packaging:** Developing scented tissue box packaging to engage consumers' senses presents an opportunity for disruptive innovation in the packaging industry. - **Year-round Scented Facial Tissue:** Creating scented facial tissue with seasonal fragrances offers a chance for disruptive innovation in the personal care industry. - **Interactive Scratch and Sniff Consumer Ads:** Designing consumer ads that allow scratching and sniffing introduces disruptive innovation opportunities in the advertising industry. ### Who This Affects Most - **Packaging Industry:** The fragranced tissue box packaging concept opens up disruptive innovation possibilities for the packaging industry, allowing for more engaging and sensory experiences. - **Personal Care Industry:** Incorporating seasonal fragrances into facial tissue offers disruptive innovation potential for the personal care industry by enhancing the sensory experience of consumers. - **Advertising Industry:** Developing interactive scratch and sniff consumer ads presents disruptive innovation opportunities for the advertising industry, enabling more immersive and multi-sensory marketing campaigns. ## Related on Trend Hunter - [Rice Straw Tissue Packaging](https://www.trendhunter.com/trends/third-size-tissue-box.md) - [Aromatic Winter Scarves](https://www.trendhunter.com/trends/ricola-capsule.md) - [Soothing Sustainable Bamboo Tissues](https://www.trendhunter.com/trends/bamboo-balsam-tissues.md) - [Stackable Home Fragrances](https://www.trendhunter.com/trends/modular-room-fragrance.md) - [Portable Fragrance Samplers](https://www.trendhunter.com/trends/balenciaga-discovery-box.md) - [Interactive Scenting Kiosks](https://www.trendhunter.com/trends/scenting-kiosk.md) - [Scent-Powered Photo Devices](https://www.trendhunter.com/trends/scent-stimulation-device.md) - [Aromatic Memory Projection Systems](https://www.trendhunter.com/trends/scent-camera-memory-station.md) - [Moisturizing Fragrance Sticks](https://www.trendhunter.com/trends/tremendous-parfum.md)