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# Celebratory Sports Timing Watches
The Tissot Telemeter 1938 Chronograph Marks 84 Years

By Michael Hemsworth | Published 2022-07-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tissot-telemeter-1938-chronograph
References: [hiconsumption](https://hiconsumption.com/tissot-telemeter-1938/) & [tissotwatches](https://www.tissotwatches.com/en-us/men/selections/new.html)

The Tissot Telemeter 1938 chronograph is a celebratory timepiece created with the brand's sports timing history in mind to offer wearers with a way to elevate their personal style.

The watch is designed with the Villars-sur-Ollon [ski racing event](https://www.trendhunter.com/trends/omega-speedmaster-milano-cortina-2026) in mind and thus celebrates 84 years of timing excellence. The watch boasts the brand's classic styling including the period-correct logo with a bicompax layout with railroad sundials to measure running seconds as well as chronograph minutes. A series of scales are also observed including an internal telemeter bezel, a standard minute track and a center-printed spiral tachymeter.

The Tissot Telemeter 1938 chronograph comes with either a white or black dial and will be available soon for $1,950.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 79% | Activity: 83% | Freshness: 12%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **Sports Timing Watches:** The sports timing watch market is booming with consumers seeking both performance and style innovations which present an opportunity for businesses to push boundaries and develop new functionalities.
- **Vintage Design:** The vintage design trend allows for businesses to fuse nostalgic aesthetics with modern functionality, resulting in an innovative product that appeals to consumers who appreciate both history and progress.
- **Limited Edition Watches:** The market for limited edition luxury watches presents an opportunity for businesses to develop unique and exclusive products that maintain demand from consumers who seek both exclusivity and quality.

### Industries Being Reshaped

- **Luxury Watches:** With the release of the Tissot Telemeter 1938, businesses within the luxury watch industry should take note of the increased demand for vintage styling infused with modern functions in order to appeal to consumers looking for both fashion and performance.
- **Sports Timing Industry:** The sports timing industry should take note of the celebratory nature of the Tissot Telemeter 1938s release as well as the innovative positioning for its continued prominence within skiing events.
- **Fashion Industry:** Businesses within the fashion industry should consider the growing trends of consumers seeking out products that fuse nostalgic design with modern function, such as the Tissot Telemeter 1938, to continuously differentiate from competitors and create lasting appeal.

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