# Off-Season Holiday Icon Animations This Animation Shows What Santa Does When 'Tis Not the Season By Laura McQuarrie | Published 2013-12-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tis-not-the-season References: [designtaxi](http://designtaxi.com/news/362886/A-Quirky-Short-Animation-About-How-Santa-And-His-Friends-Spend-The-Off-Season/) & [animateme.me.uk](http://animateme.me.uk/blog/?page_id=1448) Christmas is a particularly busy time for Santa and this animation focuses on what he and his helpers do when 'tis not the season for gift-giving. On the off-season, the [animated mock interview](https://www.trendhunter.com/trends/barbour-x-shaun-the-sheep) shows that Santa is happy to get out of his iconic red suit and instead, dress up as a chicken for a while — it's a little ridiculous, but it makes him unrecognizable as Santa. Santa's Christmas trees love diving, since it provides a workout and prevents it from catching on fire. The presents keep themselves trim and crumple-free by frequenting salons. They remark that people always assume it's what's on the inside that counts, but they make it clear that presentation is just as important. The charming [animated short](https://www.trendhunter.com/trends/dunk-the-halls) by Jens & Anna has a few other unexpected surprises and it may truly surprise you how Santa and his friends keep busy during the rest of the year. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Off-season Costumes:** Disruptive innovation opportunity: Create a line of off-season costumes for holiday icons like Santa to engage in whimsical activities throughout the year. - **Unexpected Utilization:** Disruptive innovation opportunity: Explore unexpected uses for holiday-related objects, such as Christmas trees diving for exercise and presents visiting salons for maintenance. - **Year-round Festivities:** Disruptive innovation opportunity: Develop year-round holiday-themed activities and experiences to keep the spirit of celebration alive throughout the entire year. ### Industries Being Reshaped - **Costume Design:** Disruptive innovation opportunity: Innovate costume design by creating versatile outfits that can be used for both on-season and off-season activities. - **Entertainment:** Disruptive innovation opportunity: Create animated shorts, films, or shows that explore the unseen lives and activities of holiday icons during the off-season. - **Experience Economy:** Disruptive innovation opportunity: Develop immersive experiences and attractions that allow people to engage in holiday festivities and traditions year-round. ## Related on Trend Hunter - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [Personalized Holiday Videos](https://www.trendhunter.com/trends/naughty-or-nice-video.md) - [AI-Generated Festive Greetings](https://www.trendhunter.com/trends/messages-from-santa.md) - [Quirky AI Holiday Projects](https://www.trendhunter.com/trends/a-very-ai-yule-log.md) - [AI-Powered Santa Toys](https://www.trendhunter.com/trends/heysanta.md) - [Holiday Story Animations](https://www.trendhunter.com/trends/little-holiday-munchkin.md) - [Festive Animated Film Videos](https://www.trendhunter.com/trends/sonic-the-hedgehog-2.md) - [AI-Generated Holiday Messages](https://www.trendhunter.com/trends/personalized-communication-from-santa.md)