# Tire Shaped Luggage The Samsonite Obag By Sandra Winn | Published 2008-10-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tire-shaped-luggage-the-samsonite-obag References: [funforever.net](http://www.funforever.net/archives/samsonite-obag/) The [Samsonite](https://www.trendhunter.com/trends/samsonite-2) Obag, with its [tire-shaped design](https://www.trendhunter.com/trends/warburtons-baked-baggage), could really leave one asking, “Why wasn’t it thought of sooner?” Sort of a light-bulb, over the head moment. However, in viewing the pictures, I’m not so sure of the Obag’s efficiency. There are only two compartments in which to store items. The handle looks uncomfortably short, and it looks as though it’d be hard to maneuver. That is just my opinion based on observation alone, I’m sure we’ll see plenty of reviews on various sites once it goes in to production, is marketed, and purchases are made. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Tire-shaped Luggage:** Disruptive innovation opportunity: Develop luggage designs that optimize storage space and improve maneuverability. - **Efficiency in Luggage Design:** Disruptive innovation opportunity: Create luggage with multiple compartments and ergonomic handles to enhance user experience. - **User-generated Reviews:** Disruptive innovation opportunity: Utilize customer feedback and online reviews to enhance product design and address consumer concerns. ### Where This Applies - **Travel and Tourism:** Disruptive innovation opportunity: Introduce innovative luggage solutions to enhance the travel experience and meet evolving consumer demands. - **Product Design and Manufacturing:** Disruptive innovation opportunity: Rethink and improve luggage design and manufacturing processes to create more efficient and user-friendly products. - **E-commerce and Retail:** Disruptive innovation opportunity: Leverage customer reviews and online platforms to drive sales and inform product improvements in the luggage industry. ## Related on Trend Hunter - [Lounge Chair Suitcases](https://www.trendhunter.com/trends/bagletti-suitcase.md) - [Expandable Hard-Sided Suitcases](https://www.trendhunter.com/trends/velo-luggage.md) - [Adjustable Expansive Luggage Designs](https://www.trendhunter.com/trends/telescopic-luggage-bag.md) - [Business Traveler Suitcase Concepts](https://www.trendhunter.com/trends/capsule-luggage.md) - [See-Through Ride-On Suitcases](https://www.trendhunter.com/trends/airwheel-suitcase.md) - [Hybrid Design Luggage Pieces](https://www.trendhunter.com/trends/fl-escape-collection-pathfinder.md) - [Tire-Carrying Backpack Designs](https://www.trendhunter.com/trends/bike-backpack.md) - [Circular Green Luggage Capsules](https://www.trendhunter.com/trends/samsonite-2.md) - [Collapsible Space-Saving Suitcases](https://www.trendhunter.com/trends/jollying-pebble-suitcase.md)