# Plant-Based Tires Cooper Tire & Rubber Company is Set to Release a Tire Design Made from Shrubs By M | Published 2015-08-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/tire-design References: [geek](http://www.geek.com/science/your-next-set-of-car-tires-could-be-made-from-a-flowering-shrub-1632044/) & [ca.coopertire](http://ca.coopertire.com/) While tire designs aren't currently all that environmentally friendly, [Cooper Tire & Rubber Company](https://www.trendhunter.com/trends/mini-20-years-edition) is set to release a new line of tire wheels that are made from [plant-based rubber](https://www.trendhunter.com/trends/avantium) rather than synthetic materials. This will completely revolutionize the auto industry and take another step forward in creating [sustainable auto products](https://www.trendhunter.com/trends/supreme-group). Cooper Tire & Rubber Company is working on a tire design that will be made from a shrub plant called Guayule that can be found in Mexico and the US. The plant can be sourced to make a bio-rubber tires that could put an end to the production and use of synthetic rubber in autos. Cooper Tire & Rubber Company is set to release the first Guayule bio-rubber tire in 2017. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Plant-based Tires:** The trend towards plant-based tires creates disruptive innovation opportunities for the auto industry to produce more sustainable and eco-friendly products. - **Sustainable Auto Products:** The growing demand for sustainable auto products presents disruptive innovation opportunities for companies to develop new materials and technologies that reduce environmental impact. - **Bio-rubber:** The adoption of bio-rubber in tire manufacturing opens up disruptive innovation opportunities for the industry to reduce dependency on synthetic rubber and promote more sustainable production. ### Who This Affects Most - **Automotive:** The automotive industry can leverage plant-based tires to differentiate their products and appeal to eco-conscious consumers. - **Rubber Manufacturing:** The rubber manufacturing industry can explore new methods of producing bio-rubber and capitalize on the increasing demand for sustainable materials. - **Green Technology:** The green technology industry can develop innovative solutions and technologies that support the production and usage of plant-based tires, driving further sustainability in the auto sector. ## Related on Trend Hunter - [Eco-Friendly Performance Tires](https://www.trendhunter.com/trends/pirelli-p-zero.md) - [Plant-Based Footwear Outsoles](https://www.trendhunter.com/trends/natural-rubber-outsoles.md) - [Airless Car Tires](https://www.trendhunter.com/trends/airless-goodyear-tire.md) - [Space-Inspired Airless Tires](https://www.trendhunter.com/trends/metl-tire.md) - [Durable Commercial Tire Designs](https://www.trendhunter.com/trends/durable-commercial-tire.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Plant-Based Car Leather](https://www.trendhunter.com/trends/leather-alternative-1.md) - [Omnidirectional Autonomous Vehicle Tires](https://www.trendhunter.com/trends/hankook-tire-wheelbot.md) - [Airless Machinery Tires](https://www.trendhunter.com/trends/airless-machine-tires.md)