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# Fluffy Tiramisu Pancakes
A Happy Pancake's Tiramisu Pancake Features Houji Tea

By Laura McQuarrie | Published 2019-12-30 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tiramisu-pancake
References: [businesswire](https://www.businesswire.com/news/home/20191226005104/en) & [ahappypancake.hk](http://www.ahappypancake.hk/)

A Happy Pancake is introducing a new Houji Tiramisu Pancake for a limited time at just one of its shops in Hong Kong, offering a taste of a menu item that's normally only available at its [Kyoto Shop](https://www.trendhunter.com/trends/the-matcha-cake) in Japan. Inspired by the popularity of Houji tea, A Happy Pancake created a special sauce featuring the flavors of Houji—which sets itself apart from traditional kinds of tea by being steamed then roasted, which removes bitterness and creates a rich, smoky taste. The Houji Tiramisu Pancakes are served with a [silky cheese](https://www.trendhunter.com/trends/lemon-mascarpone-pancakes) and the thick tea-flavored sauce on the side.

Across China and Japan, A Happy Pancake is known for its extra-soft, souffle-like pancakes that are freshly made to order without baking powder or additives.

Image Credit: A Happy Pancake

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 36% | Activity: 56% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Houji Tea Trend:** The growing popularity of Houji tea presents an opportunity for businesses to innovate and create unique products or flavor profiles.
- **Limited-time Offer Trend:** The concept of offering limited-time menu items creates a sense of exclusivity and urgency, which can boost sales and generate buzz.
- **Cross-cultural Menu Trend:** Introducing menu items from different cultures allows businesses to cater to diverse customer preferences and expand their offerings.

### Industries Being Reshaped

- **Food and Beverage Industry:** The food and beverage industry can explore the use of alternative teas, such as Houji tea, to create new and exciting menu items.
- **Restaurant Industry:** Restaurants can leverage the limited-time offer trend to attract customers, increase foot traffic, and encourage repeat visits.
- **Hospitality Industry:** Hotels and resorts can incorporate cross-cultural menus to attract international guests and provide unique dining experiences.

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