# Coffee-Soaked Cake Drinks Starbucks' Tiramisu Frappuccino Integrates Rich Textures By Laura McQuarrie | Published 2019-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tiramisu-frappuccino References: [brandeating](https://www.brandeating.com/2019/04/starbucks-japans-new-tiramisu-frappuccino-comes-blended-with-coffee-soaked-sponge-cake.html) & [starbucks.co.jp](https://www.starbucks.co.jp/) [Starbucks](https://www.trendhunter.com/trends/tiramisu-espresso-martini) Japan previously introduced some tiramisu-themed Frappuccino products before but its newest offering, the Classic Tiramisu Frappuccino, takes the cake as more like a drink-dessert hybrid. The Classic Tiramisu Frappuccino is served with an extra-wide straw, due to the fact that the decadent drink features sponge cake soaked in coffee, a blended custard base, plus mascarpone cheese and egg. The decadent drink is all topped off with a serving of whipped cream and dusted with dark chocolate powder. The richly textured, blended [Classic Tiramisu Frappuccino beverage](https://www.trendhunter.com/trends/frappuccino-blended-beverages) from Starbucks Japan offers a convenient way for consumers to get a taste for [tiramisu on the run](https://www.trendhunter.com/trends/tiramisu-coffee) without having to order a slice that's best eaten with a utensil. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Cake-inspired Beverages:** The rise of cake-inspired beverages, like Starbucks' Tiramisu Frappuccino, presents an opportunity for beverage companies to explore new flavor profiles and textures. - **Convenient Dessert Alternatives:** The development of blended dessert drinks, such as the Classic Tiramisu Frappuccino, opens up possibilities for businesses to offer consumers a convenient way to enjoy decadent desserts on the go. - **Cross-category Hybrids:** The emergence of drink-dessert hybrids, like the Classic Tiramisu Frappuccino, indicates a potential for innovation in blending various food and beverage categories to create unique and indulgent products. ### Who This Affects Most - **Beverage:** The introduction of cake-soaked beverages, like Starbucks' Tiramisu Frappuccino, creates opportunities for beverage companies to create innovative, dessert-inspired drinks. - **Dessert:** The popularity of blended dessert drinks, such as the Classic Tiramisu Frappuccino, opens up possibilities for dessert companies to expand their offerings and cater to on-the-go consumers. - **Food and Beverage:** The trend of combining cakes and beverages, as seen in the Classic Tiramisu Frappuccino, presents opportunities for businesses in the food and beverage industry to create unique and exciting cross-category products. ## Related on Trend Hunter - [Decadently Layered Espresso Martinis](https://www.trendhunter.com/trends/tiramisu-espresso-martini.md) - [Layered Cake-Inspired Coffees](https://www.trendhunter.com/trends/opera-frappuccino.md) - [Sweet Layered Frappucinos](https://www.trendhunter.com/trends/layered-butterscotch-frappucino.md) - [Decadent Coffee-Dessert Drinks](https://www.trendhunter.com/trends/chocolate-and-strawberry-beverages.md) - [Cola-Infused Frappuccinos](https://www.trendhunter.com/trends/cola-frappuccino.md) - [Layered Cool Beverages](https://www.trendhunter.com/trends/strato-frappuccino.md) - [Vacation-Themed Cafe Drinks](https://www.trendhunter.com/trends/resort-frappuccino.md) - [Macaron-Topped Cafe Drinks](https://www.trendhunter.com/trends/sakura-saku-saku-matcha-frappuccino.md) - [Festively Fruity Cafe Drinks](https://www.trendhunter.com/trends/merry-berry-strawberry-frappuccino.md)