# Flu-Fighting Caffeinated Drinks The Tipton Mills Probiotic Instant Coffee Promotes Healthy Living By Meghan Young | Published 2013-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tipton-mills-probiotic-instant-coffee References: [psfk](http://www.psfk.com/2013/01/coffee-flu-cure.html) & [tiptonmills](http://www.tiptonmills.com/coffee/) The flu season is upon those living in the Northern Hemisphere, so taking extra steps to avoid coming down with one is crucial; the Tipton Mills Probiotic Instant Coffee is one such step that is, thankfully, more enjoyable than painful. As its name suggests, this coffee mixture is riddled with probiotics to support [digestive and immune health](https://www.trendhunter.com/trends/beet-latte), and thus fighting off flus as well. Specifically, the Tipton Mills Probiotic Instant Coffee contains GanedenBC30, which was developed by Ganeden Biotech. Touted as the world's first [probiotic coffee](https://www.trendhunter.com/trends/incredibrew), it boasts 10 times the cultures that regular [probiotic yogurt](https://www.trendhunter.com/trends/vitamin-c-punch) has. Since GanedenBC30 isn't sensitive to temperature and stomach acids, it has some promising future uses in the food and drink industry to help promote a healthy lifestyle. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Probiotic Beverages:** The rise of probiotic beverages presents opportunities for developing innovative and healthy drink options. - **Functional Coffee:** The trend of functional coffee opens doors for creating coffee products with added health benefits. - **Immune-boosting Food and Drinks:** The demand for immune-boosting food and drinks provides a market for products that help strengthen the body's defenses. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the integration of probiotics into their products to meet the growing consumer demand for health-focused options. - **Coffee and Tea:** The coffee and tea industry can tap into the functional coffee trend by developing coffee products with added nutrients and health benefits. - **Wellness and Health:** The wellness and health industry can leverage the demand for immune-boosting products by creating innovative food and drink options that support a healthy lifestyle. ## Related on Trend Hunter - [Probiotics-Powered Chocolate Lattes](https://www.trendhunter.com/trends/chocolate-latte-with-probiotics.md) - [Sparkling Probiotic Coffees](https://www.trendhunter.com/trends/dreamland-koffucha.md) - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md) - [Probiotic-Powered Matcha Lattes](https://www.trendhunter.com/trends/matcha-latte-with-probiotics.md) - [Probiotics-Enriched Lavender Lattes](https://www.trendhunter.com/trends/lavender-lattes.md) - [Gut-Friendly Instant Coffees](https://www.trendhunter.com/trends/freezedried-instant-coffee.md) - [Multi-Benefit Probiotic Yogurts](https://www.trendhunter.com/trends/probiotic-yogurts.md) - [Probiotic-Powered Turmeric Lattes](https://www.trendhunter.com/trends/turmeric-latte-with-probiotics.md) - [Vitamin-Rich Probiotic Yogurts](https://www.trendhunter.com/trends/vitamin-c-punch.md)