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# Luxury Fashion Podcasts
LVMH Celebrates Women With the New 'Tips to the Top' Podcast Series

By Grace Mahas | Published 2020-03-11 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/tips-to-the-top
References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/LVMH_debuts_podcast_series_to_celebrate_female_talent/163156/cn200156) & [lvmh](https://www.lvmh.com/news-documents/news/tips-to-the-top-podcast-series-lvmh-features-voices-of-female-talents-from-across-the-group-in-march/)

Louis Vuitton SE, also known as LVMH, recently debuted a new podcast series dubbed 'Tips to the Top' dedicated to celebrating women. The new series is part of the Group's March-long initiative in honor of National Women's Day.

The Tips to the Top podcast features 12 women fro different [LVMH Maisons](https://www.trendhunter.com/trends/luxury-italian-caf) that aim to empower women in their careers through career advice. Each episode has one woman discuss key moments in their careers, "especially the day when they dared to really reveal their entrepreneurial spirit, unlocking the path to future success."

Currently, three episodes of the podcast have been released which include Charlotte Toubeau, Assistant Head Pastry Chef at [La Grande Epicerie de Paris](https://www.trendhunter.com/trends/louis-vuitton-easter-collection), Karen Williams, Global Academy & Education Director Make Up For Ever, and Joyce Weng, UK Managing Director Bvlgari.

Image Credit: LVMH

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 50% | Activity: 47% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Key Themes Behind This Trend

- **Women Empowerment:** Opportunity to create content, events, and products that empower women in their careers.
- **Podcast Marketing:** Opportunity to leverage podcasts as a marketing tool to reach and engage with a wider audience.
- **Personal Career Stories:** Opportunity to share personal career stories and experiences as a form of inspiration and guidance.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Developing sustainable and inclusive fashion lines that cater to diverse women.
- **Beauty:** Disruptive innovation opportunity: Creating educational platforms and resources to empower women in the beauty industry.
- **Media and Entertainment:** Disruptive innovation opportunity: Investing in original podcast content and developing platforms for podcast distribution and monetization.

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