# Brainy Twitter Contests Tippie College of Business Offers Full Scholarship for Best Tweet By Christopher DeLuca | Published 2011-08-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tippie-college-of-business References: [springwise](http://www.springwise.com/education/tippiecollegeofbusiness/) & [biz.uiowa.edu](http://www.biz.uiowa.edu/tippiemba/?p=4914) The Tippie College of Business is doing something remarkably innovative for its next MBA round: the school is offering a [full scholarship](https://www.trendhunter.com/trends/future-fitness-leaders) to the applicant with the best Tweet. Applicants were asked to respond to the following question: "what makes you an exceptional Tippie MBA candidate and full-time MBA hire?” The scholarship is valued at just over $37,000. The Tippie College of Business has found a unique way to create a buzz about the school by using social media in a very creative way. It will be interesting to find out who the lucky candidate is. **Implications** - Social media has become an influential marketing factor allowing brands to humanize themselves and individuals to bolster their brand. Innovative [social media campaigns](https://www.trendhunter.com/trends/tweetfast1) have the potential to garner lots of attention. Companies are encouraged to think creatively when it comes to how they are using [social media platforms](https://www.trendhunter.com/trends/tiktoks-campus-verification). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 5% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Innovative Social Media Campaigns:** Using social media in creative ways can generate attention and buzz for brands or individuals. - **Humanizing Brands Through Social Media:** Social media provides an opportunity for brands to showcase their personality and connect with their audience on a more personal level. - **Creative Use of Social Media Platforms:** Companies should think outside the box and find unique ways to leverage social media for marketing and communication purposes. ### Sectors Adopting This - **Education:** Educational institutions can adopt innovative approaches, like offering scholarships for the best social media response, to attract attention and engage with potential students. - **Marketing and Advertising:** Marketing and advertising agencies can explore creative social media campaigns to help clients gain traction and stand out in a crowded digital landscape. - **Technology:** Social media platforms and tools can provide technological solutions and insights for businesses to optimize their social media strategies and campaigns. ## Related on Trend Hunter - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md) - [Billboard Design Competitions](https://www.trendhunter.com/trends/halo-burger-billboard.md) - [Student-Targeted Trip Promotions](https://www.trendhunter.com/trends/year-of-free-transportation.md) - [Social Media-Like Study Apps](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Brand-Boosting Social Media Contests](https://www.trendhunter.com/trends/iconic-agua.md) - [Varsity Influencer Teams](https://www.trendhunter.com/trends/varsity-influencer-teams.md) - [Skincare Brand Grant Programs](https://www.trendhunter.com/trends/face-the-future-initiative.md) - [Graduation-Themed Seltzer Giveaways](https://www.trendhunter.com/trends/nutrl.md)