# Spirit-Forward Whiskey Cocktails Tip Top's Manhattan Canned Cocktail Boasts Bold Peppery Flavors By Elena Rahman | Published 2021-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tip-tops-manhattan References: [shop.tiptopcocktails](https://shop.tiptopcocktails.com/product/manhattan-8-pack/) Tip Top's Manhattan is a spirit-forward canned cocktail. [Tip Top Cocktails](https://www.trendhunter.com/trends/mai-tai) believes that the good things in life should be accessible to all. The alcohol brand developed a range of classic cocktail recipes and packaged them up to drink at any time. The [ready-to-drink beverages](https://www.trendhunter.com/trends/readytodrink-classic-cocktails) are always within reach, including the brand's Manhattan cocktail. The Manhattan canned cocktail boasts a refreshing flavor, made with a bold and peppery bite. The beverage contains rye whiskey, vermouth, and bitters for the perfect herbaceous and cherry flavors blend. Some key tasting notes include a herbaceous, spicy profile, dark cherry, and a bright note of cinnamon to complete the balanced palette. Tip Top Cocktail's Manhattan canned beverage is available in an eight-pack of 100ml cans. Image Credit: Tip Top Cocktails ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 17% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ready-to-drink Cocktails:** The trend of spirit-forward canned cocktails presents an opportunity for disruptive innovation in the ready-to-drink (RTD) beverages market. - **Convenience Beverages:** The growing demand for accessible and portable beverages indicates disruptive innovation opportunities for companies aiming to revolutionize the convenience beverages market. - **Affordable Luxury:** The emerging trend of accessible, high-quality cocktails enables innovation opportunities for businesses aiming to provide affordable luxurious experiences to customers. ### Industries Being Reshaped - **Alcoholic Beverages:** The rise of canned cocktails and the convenience trend are disruptive innovation opportunities for the alcoholic beverages industry. - **Packaged Foods:** The ready-to-drink cocktails trend presents disruptive innovation opportunities for the packaged foods industry, particularly in the development of new flavors and packaging formats. - **Hospitality:** The affordable luxury trend of accessible, high-quality cocktails presents a disruptive innovation opportunity for the hospitality industry in creating unique and memorable experiences for customers. ## Related on Trend Hunter - [RTD Whiskey Sours](https://www.trendhunter.com/trends/rtd-whiskey-sour.md) - [Single-Serve Gin Cocktails](https://www.trendhunter.com/trends/gin-martini.md) - [Convenient After-Dinner Cocktails](https://www.trendhunter.com/trends/boulevardier.md) - [Canned Exclusive Manhattans](https://www.trendhunter.com/trends/on-the-rocks-premium-cocktails.md) - [Canned Mezcal Cocktails](https://www.trendhunter.com/trends/tip-top-mezcal-cocktail.md) - [Refreshing Full-Strength Cocktails](https://www.trendhunter.com/trends/mai-tai.md) - [Bartender-Approved Premixed Cocktails](https://www.trendhunter.com/trends/bulleit-crafted-cocktails.md) - [Single-Serve Cosmo Cocktails](https://www.trendhunter.com/trends/cosmopolitan-cocktail-in-a-can.md) - [Artisanal Brewing-Inspired Cocktails](https://www.trendhunter.com/trends/kindred-spirits-series.md)