# Glossy Halloween Packaging This Company Created Tiny Treat Boxes to Celebrate the Holiday Season By Katherine Pendrill | Published 2015-10-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tiny-treat-boxes References: [foodbev](http://www.foodbev.com/news/packaging-print-firm-qualvis-creates-halloween-treat-carton/) & [qualvis](http://www.qualvis.co.uk/our-latest-investment/) The packaging manufacturer 'Qualvis Print & Packaging' recently designed a series of tiny treat boxes to promote its brand throughout the Halloween season. As with other holidays, Halloween provides a number of opportunities for companies to rebrand popular products. These [Halloween-themed cartons](https://www.trendhunter.com/trends/halloween-retail-packaging) show off the full range of finishes that Qualvis has to offer. The tiny treat boxes feature a crash lock design and a ghoulish Halloween graphic. The design is printed on a silver metalised board with a mix of matt and spot gloss finishes. The pumpkin graphic on the front of the box is made using 3D-contoured embossing, which helps the image stand out. The box is also coated in a scented varnish that emits peppermint and ginger fragrances. The overall effect is a graphic carton that fully embraces the sights and scents of the Halloween season. The Halloween-themed boxes represent a unique approach to [promotional packaging](https://www.trendhunter.com/trends/albertsons-overjoyed-halloween). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 65% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Personalized Promotional Packaging:** Opportunity for companies to create customized packaging that celebrates specific holidays or events, enhancing brand visibility and consumer engagement. - **Multi-sensory Packaging:** Potential to incorporate scents, textures, and interactive elements into packaging designs, creating immersive brand experiences and capturing consumer attention. - **Embossing and Special Finishes:** Rise in demand for unique packaging designs that incorporate embossing, spot gloss, and other special finishes, allowing brands to differentiate their products and elevate their appeal. ### Where This Applies - **Packaging Manufacturing:** Disruptive innovation opportunity for packaging manufacturers to offer customizable and sensory-rich packaging solutions that cater to specific holidays and events. - **Consumer Goods & Retail:** Potential for consumer goods companies and retailers to embrace unique packaging designs that enhance product visibility, appeal, and consumer experience. - **Branding & Marketing:** Opportunity for branding and marketing agencies to collaborate with companies on creative packaging initiatives that align with seasonal themes and engage consumers. ## Related on Trend Hunter - [Customizable Halloween-Themed Treat Boxes](https://www.trendhunter.com/trends/halloweenthemed-treat-box.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Gourmet Halloween-Themed Chocolates](https://www.trendhunter.com/trends/gourmet-halloweenthemed-chocolates.md) - [Spooky Lunch Refreshment Branding](https://www.trendhunter.com/trends/caprisun-halloween-pouches.md) - [Spooky AR Yogurt Packaging](https://www.trendhunter.com/trends/special-edition-halloween-packaging.md) - [Limited-Edition Halloween Treats](https://www.trendhunter.com/trends/limitededition-halloweeen-treats.md) - [Vegan Halloween Chocolate Boxes](https://www.trendhunter.com/trends/vegan-friendly-halloween-treats.md) - [Halloween Carbonated Drink Packaging](https://www.trendhunter.com/trends/halloweenthemed-carbonated-drink-packaging-tango-and-7ups-twolitre-packs-ge.md) - [Artisanal Halloween Chocolates](https://www.trendhunter.com/trends/2024-halloween-collection.md)