# Single-Serve Cat Meals The Wellness CORE Tiny Tasters Promote Freshness and Prevent Leftovers By Laura McQuarrie | Published 2019-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tiny-tasters References: [prnewswire](https://www.prnewswire.com/news-releases/purrfectly-portioned-pouches-wellness-core-unveils-single-serve-pate-recipes-for-cats-300814775.html) & [wellnesspetfood](http://www.wellnesspetfood.com/natural-cat-food) Food waste is a top-of-mind issue for many consumers, resulting in many people opting to purchase fresh food in smaller quantities and enjoy smaller portions—and [Wellness](https://www.trendhunter.com/trends/wellness-appetizing-entrees) Natural Pet Food's Wellness CORE Tiny Tasters offer a solution for pet parents. The results of an independent survey of cat parents in the United States revealed that 50% of cat owners don't serve an entire can of cat food in a single feeding but prefer to save a portion in the refrigerator for a separate meal. The Wellness CORE Tiny Tasters help to address this by providing [single-serve pouches](https://www.trendhunter.com/trends/smallserve) with two-ounce portions that won't leave leftovers. The Tiny Tasters are offered in the form of [grain-free, protein-rich pâté products](https://www.trendhunter.com/trends/fancy-feast-gems) that come in pleasing flavors like Chicken, Duck, Tuna, Chicken & Beef, Chicken & Turkey and Tuna & Salmon. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Single-serve Pet Meals:** Opportunity for companies to create single-serve pet food options that prevent waste and offer convenience. - **Portion Control:** Growing trend of consumers opting for smaller portions of pet food to prevent leftovers and promote freshness. - **Grain-free Pet Food:** Increasing demand for grain-free options in pet food industry, providing opportunity for innovation. ### Industries Being Reshaped - **Pet Food:** Opportunity for pet food companies to create single-serve options and explore grain-free products. - **Food Packaging:** Opportunity for companies to develop innovative packaging solutions for single-serve pet food portions. - **Online Pet Retail:** Growing trend of consumers purchasing pet food online, creating opportunity for single-serve options and grain-free products. ## Related on Trend Hunter - [Hydrating Cat Meals](https://www.trendhunter.com/trends/wellness-appetizing-entrees.md) - [Gently Cooked Cat Meals](https://www.trendhunter.com/trends/gently-cooked-meals-for-cats.md) - [Flavor-First Hydrating Patés](https://www.trendhunter.com/trends/reveal-entrees.md) - [Grab-and-Go Dog Food Pouches](https://www.trendhunter.com/trends/wet-dog-food-minipouch.md) - [Resealable Dog Food Tubs](https://www.trendhunter.com/trends/scoop-serve-tub.md) - [Lickable Wet Cat Treats](https://www.trendhunter.com/trends/smalls-licks.md) - [Pre-Packaged Cat Soups](https://www.trendhunter.com/trends/vafo-group.md) - [High-Protein Cat Food Pods](https://www.trendhunter.com/trends/high-protein-cat-food.md) - [Air-Dried Cat Foods](https://www.trendhunter.com/trends/redbarn.md)