# Principled Children's Fashion Tiny Revolutionary Creates Kids Tees with Positive Messages By Rebecca Byers | Published 2012-07-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/tiny-revolutionary References: [shopwithmeaning.org](http://shopwithmeaning.org/2012/02/all-change-begins-small-with-tiny-revolutionary-socially-responsible-clothing/) & [tinyrevolutionary](http://www.tinyrevolutionary.com/) Tiny Revolutionary is a social business founded by a couple. After the adoption of their daughter, the two were inspired and realized the power that children possess to change the world. The socially empowered brand produces a line of children's tees with important and inspiring messages, such as "all families are created equal" and "be kind to little things." The charming line of kid's tees also includes a baby collection and a handful of the designs are also available in "grown up" sizes. The family run social enterprise donates over 15% of its profits to children’s charities such as Save a Child’s Heart, Hands to Hearts International, Rock for Kids and more. Tiny Revolutionary has contributed over $30,000 to children’s charities since it was founded in 2008. **Contact Information** Tiny Revolutionary [website](http://www.tinyrevolutionary.com/) Tiny Revolutionary on [Facebook](http://www.facebook.com/tinyrevolutionary/) Tiny Revolutionary on [Twitter](http://twitter.com/tinyrevmama) Tiny Revolutionary on [YouTube](http://www.youtube.com/user/TinyRevolutionary) ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Socially Empowered Fashion:** Creating clothing with important and inspiring messages for kids presents a disruptive innovation opportunity to tap into the demand for socially conscious products. - **Family Run Social Enterprises:** The rise of family-run social enterprises, like Tiny Revolutionary, offers a disruptive innovation opportunity to combine business with philanthropy and make a positive impact on society. - **Charitable Contributions in Retail:** The trend of retail brands donating profits to charities, as seen with Tiny Revolutionary, presents a disruptive innovation opportunity to align business goals with social causes. ### Who This Affects Most - **Children's Fashion:** The children's fashion industry can explore disruptive innovation opportunities by incorporating positive and empowering messages into their clothing lines. - **Social Entrepreneurship:** The field of social entrepreneurship can benefit from disruptive innovation by encouraging more family-run enterprises that combine business success with social impact. - **Retail:** The retail industry can leverage disruptive innovation by creating partnerships with charities and donating a portion of their profits to support worthy causes. ## Related on Trend Hunter - [Personalized Children’s Books](https://www.trendhunter.com/trends/tinyherostories.md) - [Sustainable Play Clothes](https://www.trendhunter.com/trends/sustainable-play-clothes.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Culturally Influenced Baby Apparel](https://www.trendhunter.com/trends/isla-and-mimi.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Sustainable Kids Apparel](https://www.trendhunter.com/trends/kidly.md) - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Parent-to-Parent Marketplaces](https://www.trendhunter.com/trends/blossoms.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md)