# Squirrel-Sized Java Mugs (UPDATE) Here's Evidence that this Tiny Coffee Mug is Squirrel Compatible By Andrew Sztein | Published 2013-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tiny-coffee-mug References: [laughingsquid](http://laughingsquid.com/a-real-squirrel-drinking-from-a-coffee-cup-made-for-squirrels/) & [mcphee](http://mcphee.com/shop/squirrel-coffee-cup.html) When Archie McPhee made and marketed his 'Squirrel Coffee Mug,' no one actually assumed that the tiny coffee mug could be enjoyed by an actual squirrel. McPhee proved everyone wrong by capturing an animated GIF of an actual squirrel on a deck holding the tiny coffee mug. I don't know exactly what he did to get the squirrel to enjoy a tiny coffee like that, but it makes for a great viral ad campaign. Maybe he put some [ground up nuts](https://www.trendhunter.com/trends/fluffy-seagull) in there, or maybe it was a hazelnut blend. The tiny coffee mug is obviously meant to be enjoyed by [espresso lovers](https://www.trendhunter.com/trends/pixapresso), but it's probably not the greatest idea to feed a squirrel espresso. McPhee's page to purchase the tiny coffee mugs even says that he is "not responsible for damage caused by jittery squirrels." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 56% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Tiny Coffee Mug Trend:** Opportunity for companies to create small-sized coffee mugs for specialty beverages such as espresso. - **Viral Ad Campaign Trend:** Opportunity for businesses to create unique and engaging ad campaigns to generate viral content. - **Animal-inspired Products Trend:** Opportunity for companies to develop products designed for specific animal companions, such as squirrel-friendly coffee mugs. ### Where This Applies - **Coffeehouse Industry:** Disruptive innovation opportunity for coffeehouses to offer specialty beverages in squirrel-sized coffee mugs. - **Advertising Industry:** Disruptive innovation opportunity for ad agencies to create unique and engaging campaigns that capture audience attention. - **Pet Products Industry:** Disruptive innovation opportunity for companies in the pet products industry to develop animal-specific products, such as squirrel-friendly coffee mugs. ## Related on Trend Hunter - [Heated Espresso-Sized Coffee Cups](https://www.trendhunter.com/trends/heated-espresso-cup.md) - [Iconic Cartoon Drinkware](https://www.trendhunter.com/trends/starbucks-and-peanuts.md) - [Zodiac-Inspired Coffee Mugs](https://www.trendhunter.com/trends/new-year-mug-snake.md) - [Anthropomorphic Cup Plush Toys](https://www.trendhunter.com/trends/amusesable-coffee.md) - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md) - [Dinosaur-Shaped Kitchenware](https://www.trendhunter.com/trends/kawaii-ceramic-dinosaur-mug.md) - [Landmark-Inspired Glass Mugs](https://www.trendhunter.com/trends/starbucks-mount-fuji-glass-mug.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Miniature Cafe Collections](https://www.trendhunter.com/trends/miniature-collection-to-go.md)