# Tiny Cars Become Huge Sellers By Trend Huntress | Published 2007-06-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/tiny-cars-become-huge-sellers References: [usatoday](http://www.usatoday.com/money/autos/2007-04-12-tiny-cars-usat_n.htm) Compact sedans are losing popularity to their sub-subcompact sisters. Sales of the little darlings doubled in the first quarter of this year. Sales of the [Chevrolet](https://www.trendhunter.com/trends/racetrack-toy) Aveo were up 44%. [Toyota](https://www.trendhunter.com/trends/toyota-aygo-x) Yaris, Honda Fit, Nissan Versa, and [Hyundai](https://www.trendhunter.com/trends/hyundai-casper) Accent also showed big gains. Sales of larger compacts like Nissan Sentra, Ford Focus, and Honda Civic were down an average of 2.8%. Minis are most popular among younger, single drivers. **Implications** - Modern society is centred around simplicity and convenience, and as a result, products across a variety of industries are downsizing. The smaller and more portable the product, the higher the consumption levels, as consumers are looking for products that complement their lifestyles. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Sub-subcompact Cars:** There is a growing demand for small and portable cars that cater to the convenience and lifestyle needs of consumers. - **Decline of Compact Sedans:** The decline in popularity of larger compact sedans presents opportunities for automakers to focus on sub-subcompact car offerings. - **Increased Sales of Subcompact Cars:** The significant increase in sales of sub-subcompact cars demonstrates the potential for disruptive innovation in the auto industry to shift the focus to smaller and more portable car offerings. ### Who This Affects Most - **Automobile:** Automakers have the opportunity to invest in developing and marketing sub-subcompact cars that cater to the convenience and lifestyle needs of consumers. - **Consumer Electronics:** Consumer electronics companies can learn from the trend towards smaller and more portable products and create smaller, more portable technology offerings. - **Real Estate:** Real estate developers can take into account the lifestyle needs of consumers who prioritize simplicity and convenience when designing and building smaller living spaces. ## Related on Trend Hunter - [Reimagined Compact EVs](https://www.trendhunter.com/trends/compact-ev.md) - [Compact Electric Microcars](https://www.trendhunter.com/trends/compact-electric-microcar.md) - [All-Electric Tiny Crossover Cars](https://www.trendhunter.com/trends/mini-aceman.md) - [Spaceship-Like Mini Sedans](https://www.trendhunter.com/trends/mini-concept-aceman.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md) - [Compact Electric City Cars](https://www.trendhunter.com/trends/kg-motors.md) - [Energy Efficient Flat-Packed Cars](https://www.trendhunter.com/trends/luvly-o.md) - [City-Friendly Crossover Cars](https://www.trendhunter.com/trends/toyota-aygo-x.md) - [Weekend Warrior Compact SUVs](https://www.trendhunter.com/trends/citroen-c3-aircross.md)