# Big Tiny Cars Cheap E'mo Electric is Light Weight and Looks Like A Golf Cart By Going Like Sixty | Published 2009-04-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/tiny-cars-are-big-emo-electric-is-cheap-light-concept References: [mocoloco](http://mocoloco.com/archives/010848.php) The e’mo, which stands for “[efficient mobility](https://www.trendhunter.com/trends/compact-electric-microcar)” and “electric motion” is another [electric commuter cars](https://www.trendhunter.com/trends/electric-compact-architecture) that is on the drawing board. The e’mo is a [prototype](https://www.trendhunter.com/trends/afeela) that the designers from Stauffacherbenz, together with Rapperswil technical university in Switzerland, hope will be brought to market within the next year for a price of about $12,000. Stefan Stauffacher of StauffacherBenz says “[we aren’t] focused on car-design, it was a really challenging project for our studio and we are proud of the result!” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 37% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Electric Commuter Cars:** The trend of electric commuter cars is creating opportunities for innovative and affordable transportation solutions for urban environments. - **Affordable Electric Vehicles:** The trend of affordable electric vehicles presents disruptive innovation opportunities by making eco-friendly transportation accessible to a wider consumer base. - **Collaborative Design Projects:** The trend of collaborative design projects provides opportunities for diverse expertise to come together and create innovative solutions, as seen in the partnership between Stauffacherbenz and Rapperswil technical university. ### Who This Affects Most - **Automotive:** The automotive industry can explore disruptive innovation opportunities by developing and promoting electric commuter cars that are affordable, efficient, and suitable for urban landscapes. - **Green Technology:** The green technology industry can leverage the trend of affordable electric vehicles to accelerate the transition to a sustainable and eco-friendly transportation ecosystem. - **Design and Engineering:** The design and engineering industry can take advantage of collaborative design projects to solve complex challenges and create innovative, functional, and aesthetically pleasing solutions like the e'mo electric car. ## Related on Trend Hunter - [Rechargeable Two-Seater Modern Vehicles](https://www.trendhunter.com/trends/eli-zero.md) - [Electric Quadricycle Debuts](https://www.trendhunter.com/trends/microlino-2.md) - [Three-Wheeled Electric Bikes](https://www.trendhunter.com/trends/veemo-velomobile.md) - [Accessible All-Electric Cars](https://www.trendhunter.com/trends/volkswagen-id-every1-concept.md) - [Compact Electric City Cars](https://www.trendhunter.com/trends/kg-motors.md) - [Open-Air Low-Speed Electric Cars](https://www.trendhunter.com/trends/electric-moke.md) - [Efficient Micro Mobility EVs](https://www.trendhunter.com/trends/renault-twingo-etech-electric-prototype.md) - [Petite Solar-Powered EVs](https://www.trendhunter.com/trends/solarpowered-ev.md) - [Energy Efficient Flat-Packed Cars](https://www.trendhunter.com/trends/luvly-o.md)