# Affordable Off-Roading Trucks Mahindra Created the Roxor as a Tiny 4x4 Truck By Madison Mackay | Published 2018-03-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/tiny-4x4-truck References: [gearpatrol](https://gearpatrol.com/2018/03/05/mahindra-roxor/#1) & [roxoroffroad](http://www.roxoroffroad.com/) Auto company Mahindra is mostly known in North America for compact garden and lawn tractors, but the brand created a new tiny 4x4 truck, the 'Roxor,' to be built in Detroit and sold all over America. The Roxor off-roading truck is a popular model in places around the world such as India, but has never been sold in the US before. These trucks resemble the well known Jeep CJ -- with the brand holding a license since 1947 to manufacture civilian versions of Jeep's classic car. This truck is equipped with a five-speed manual transmission, a 2.5-liter inline-four putting out 62 horsepower. The new tiny 4x4 truck Roxor will be sold in the US as a side-by-side utility vehicle, making it only available to be driven off-road. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Off-roading Utility Vehicles:** Opportunity for developing more affordable and efficient off-roading utility vehicles. - **Small 4x4 Trucks:** Potential for creating small 4x4 trucks tailored for off-road adventures at a lower price point. - **Manufacturing Licensing:** Growing trend in licensing agreements between manufacturers to produce similar products for different markets. ### Who This Affects Most - **Automotive:** Opportunity for auto companies to create more affordable off-roading trucks and utility vehicles. - **Recreational Vehicles:** Growth in the market for recreational vehicles tailored for off-road driving and adventure. - **Lawn and Garden Equipment:** Possibility for lawn and garden equipment companies to expand into off-road utility vehicle production through licensing agreements. ## Related on Trend Hunter - [Ruggedly Compact Pickup Trucks](https://www.trendhunter.com/trends/compact-pickup-truck.md) - [Adventure-Ready Open-Air SUVs](https://www.trendhunter.com/trends/toyota-land-cruiser-rox-concept.md) - [Mini Off-Road Electric Trucks](https://www.trendhunter.com/trends/mini-pickup-truck.md) - [Affordable Off-Road Vehicles](https://www.trendhunter.com/trends/affordable-offroad-vehicle.md) - [Extreme Performance Overlanding Vehicles](https://www.trendhunter.com/trends/hennessey-mammoth-1000-trx-overland-edition.md) - [Hardcore Off-Road SUVs](https://www.trendhunter.com/trends/bronco-raptor.md) - [Adventurous Pint-Sized EVs](https://www.trendhunter.com/trends/opel-rocks-electric-extreme-concept.md) - [Automaker-Collaborated Electric Scooters](https://www.trendhunter.com/trends/rx200.md) - [Off-Grid Exploration Trucks](https://www.trendhunter.com/trends/bedrock-xt2.md)