# Protective Tinted Serums The Sérums De Teint Protector & Perfector is Ultra-Sheer By Laura McQuarrie | Published 2020-04-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tinted-serum References: [thezoereport](https://www.thezoereport.com/p/why-youre-seeing-serum-foundations-everywhere-why-you-should-try-them-22664069) & [biologique-recherche](http://www.biologique-recherche.com/us-en/home.php) Biologique Recherche launched five shades of a new [makeup-skincare hybrid](https://www.trendhunter.com/trends/outside-in-brand) called the Sérums De Teint Protector & Perfector, which takes the form of an [ultra-sheer tinted serum](https://www.trendhunter.com/trends/hydrating-tinted-serum). The silicone-free serum from the beloved French brand helps to provide lightweight coverage and nourishes the skin with ingredients like hydrating prickly pear seed oil, butterfly bush flower extract and a polysaccharide that protects skin against signs of premature skin aging caused by the effects of environmental stressors like pollution. Increasingly, consumers are turning to [makeup products with skincare benefits](https://www.trendhunter.com/trends/versed-makeup) and vice versa, which are not only time-saving but appreciated for their simplicity and the level of support they offer in caring for the health of the skin. Image Credit: Biologique Recherche ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 38% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Makeup-skincare Hybrids:** The trend of combining makeup and skincare products creates an opportunity for disruptive innovation in formulating multi-functional beauty products. - **Lightweight Coverage:** The demand for lightweight coverage products opens up opportunities to develop innovative formulas that provide a natural, breathable finish. - **Environmental Protection:** The focus on skincare products that protect the skin against environmental stressors presents an opportunity for disruptive innovation in creating effective and sustainable solutions. ### Industries Being Reshaped - **Beauty and Skincare:** The beauty and skincare industry can capitalize on the trend by developing innovative makeup-skincare hybrids and lightweight coverage products. - **Cosmetics:** The cosmetics industry can explore innovative formulations and textures to meet the demand for lightweight coverage and multi-functional products. - **Natural and Sustainable Beauty:** The natural and sustainable beauty industry can develop skincare products that not only protect the skin but also align with eco-friendly values. ## Related on Trend Hunter - [Serum-Like Vegan Tints](https://www.trendhunter.com/trends/sephoras-reveal-the-real.md) - [Hybrid Serum Foundation Launches](https://www.trendhunter.com/trends/teint-radiance.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [UV-Blocking Serums](https://www.trendhunter.com/trends/sofina-ip.md) - [Blurring Serum Skin Tints](https://www.trendhunter.com/trends/blurring-serum-skin-tint.md) - [Nourishing Multi-Functional Tints](https://www.trendhunter.com/trends/multifunctional-tint.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Radiance-Enhancing SPF Serums](https://www.trendhunter.com/trends/invisible-daily-defense-serum.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md)