# Protective Tinted Moisturizers C'est Moi Launches a Tinted Moisturizer SPF Capsule in Four Shades By Kalin Ned | Published 2020-06-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tinted-moisturizers References: [cestmoi](https://www.cestmoi.com/products/tinted-moisturizing-lotion) EWG-verified skincare brand C'est Moi is dropping a Tinted Moisturizer SPF Collection in four shades. Perfect for summer, this protective product is multi-tasking thanks to its high-powered formula which includes a [zinc broad spectrum SPF 30](https://www.trendhunter.com/trends/buttermelt-glaze-skin-tint-spf-30) and antioxidant-rich fruit extracts from strawberry, kiwi, and apple. In order to satisfy a [broad range of skin needs](https://www.trendhunter.com/trends/daily-tinted-fluid-sunscreen), C'est Moi's [tinted moisturizer](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint) is made available in 'Ivory' for fair skin tones, 'Sand' for light to medium skin tones, 'Honey' for medium to tan skin tones, and 'Cocoa' for tan to dark skin tones. The rich and creamy formula promises to "instantly hydrate, balance, correct, and protect skin" from damaging sunlight rays and other environmental pollutants. Made available in June 2020, C'est Moi's Tinted Moisturizer SPF Collection is also made to be affordable. Image Credit: C'est Moi ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Tinted SPF Moisturizers:** Creating affordable, customizable tinted moisturizers with added SPF protection and antioxidant-rich formulas. - **Ewg-verified Skincare:** Developing skincare products that are verified by the Environmental Working Group (EWG), ensuring non-toxic and safe ingredients. - **Multi-tasking Skincare:** Integrating multiple skincare benefits into one product to save time and money for consumers. ### Where This Applies - **Beauty:** Improving the tinted moisturizer market by offering affordable, customizable options with added benefits such as SPF protection and EWG verification. - **Health:** Partnering with skincare brands to promote the use of safe and non-toxic ingredients for overall health benefits. - **Natural Beauty:** Utilizing natural and organic ingredients in tinted moisturizers to appeal to the growing trend of eco-friendly and responsible beauty choices. ## Related on Trend Hunter - [Multi-Functional Tinted Moisturizers](https://www.trendhunter.com/trends/tinted-moisturizers1.md) - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [Vegan-Friendly Tinted Sunscreens](https://www.trendhunter.com/trends/organic-tinted-mineral-sunscreen.md) - [Extra-Protective Skin Tints](https://www.trendhunter.com/trends/beautyscreen.md) - [Portable Tinted Sunscreens](https://www.trendhunter.com/trends/tinted-sunscreen.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Tinted Mineral Sunscreens](https://www.trendhunter.com/trends/tinted-mineral-sunscreen.md) - [Mixable Mineral Sunscreens](https://www.trendhunter.com/trends/mineral-cream-spf.md) - [Soft Matte Skin-Tint Sunscreens](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint.md)