# Unisex Tinted Moisturizers Charlotte Tilbury's 'Unisex Healthy Glow' Gifts Radiant Skin to All By Laura McQuarrie | Published 2017-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tinted-moisturizer References: [hellogiggles](http://hellogiggles.com/charlotte-tilbury-unisex-healthy-glow-beauty-product/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [charlottetilbury](http://www.charlottetilbury.com/us/unisex-healthy-glow-tinted-moisturiser.html?ranMID=39990&utm_source=USRAN&utm_medium=Affiliates&utm_campaign=je6NUbpObpQ&publisher=2454844:VigLink&linkType=10&linkName=&offerName=Viglink+10%25+commission&siteID=je6NUbpObpQ-UUj0e9usiAfT0RQe.wrsjA) Many [tinted moisturizers](https://www.trendhunter.com/trends/hydrating-tinted-serum) on the market are formulated, packaged and branded for female consumers, but the new one from [Charlotte Tilbury](https://www.trendhunter.com/trends/unreal-lips-healthy-glow-nectar) introduces the brand's first-ever unisex product. The Unisex Healthy Glow promises to "morph" to match one's skin tone and create "the perfect looking glow for men and women." On top of being suited to men and women, the moisturizing formula boasts ingredients that are said to "mimic bouncy lipids" in one's skin, which help to create a natural, healthy-looking skin, in addition to a complexion that glows. Across the beauty, fashion and personal care industries, a number of products and campaigns are now being launched with a focus on stripping away stereotypes, fragrances and rituals in favor of inclusive [genderless options](https://www.trendhunter.com/trends/gen-z-males). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Unisex Tinted Moisturizers:** Opportunity for beauty brands to create inclusive and genderless products that cater to a wider consumer base. - **Inclusive Genderless Options:** Growing demand for products and campaigns that challenge traditional stereotypes and cater to diverse consumer preferences. - **Natural-looking Skin:** Rise in skincare products that use ingredients to create a radiant, healthy-looking complexion. ### Where This Applies - **Beauty:** Beauty brands can develop inclusive unisex skincare lines that cater to all genders. - **Fashion:** Fashion industry can embrace genderless options by launching clothing and accessories that are adaptable to all. - **Personal Care:** Opportunity for personal care brands to create gender-neutral products that cater to the evolving consumer demand for inclusivity. ## Related on Trend Hunter - [Nourishing Multi-Functional Tints](https://www.trendhunter.com/trends/multifunctional-tint.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Multi-Functional Tinted Moisturizers](https://www.trendhunter.com/trends/tinted-moisturizers1.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Skin-Protecting Tinted Moisturizers](https://www.trendhunter.com/trends/tinted-moisturizers2.md) - [Gender-Neutral Deodorant Balms](https://www.trendhunter.com/trends/deodorant-balm.md) - [Tinted Lip Oil Launches](https://www.trendhunter.com/trends/unreal-lips-healthy-glow-nectar.md)