# 5-in-1 Tinted Glosses IT Cosmetics' Pillow Lips Solid Serum is a "Mask-Friendly Solution" By Laura McQuarrie | Published 2021-01-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tinted-gloss References: [allure](https://www.allure.com/gallery/best-new-makeup-products-january-2021) & [itcosmetics](https://www.itcosmetics.com/makeup/lips/lip-gloss/pillow-lips-solid-serum-lip-gloss/ITC_895.html?utm_medium=all_affiliate&utm_source=rakuten&utm_content=Skimlinks.com&ranMID=42479&ranEAID=TnL5HPStwNw&ranSiteID=TnL5HPStwNw-U8unLaMItTtIq5xhSfuk3w) The [IT Cosmetics](https://www.trendhunter.com/trends/do-it-all-sheer-tint-face-balm) [Pillow](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates) Lips Solid Serum 5-in-1 Tinted Gloss combines all the color and shine of a gloss with the [hydrating properties of a balm](https://www.trendhunter.com/trends/ceramide-hydrabalm). The product is packaged into a slim applicator that makes it easy to nourish the lips with powerful ingredients like collagen and hyaluronic acid. The serum-like products boasts a formula that never feels sticky or tacky thanks to a tri-oil complex that includes castor seed oil and jojoba oil. The revitalizing formula is touted as a "mask-friendly solution" as it offers a comfortable way to condition the lips while adding a hint of color. The Pillow Lips Solid Serum 5-in-1 Tinted Gloss is available in a range of colors, including deep tones like Moment (red wine) and Gaze (magenta plum.) Image Credit: IT Cosmetics ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 63% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hydrating Glosses:** Opportunity to create more hydrating glosses like IT Cosmetics' Pillow Lips Solid Serum. - **Mask-friendly Solutions:** Opportunity to create more mask-friendly solutions like IT Cosmetics' Pillow Lips Solid Serum. - **5-in-1 Beauty Products:** Opportunity to create more 5-in-1 beauty products like IT Cosmetics' Pillow Lips Solid Serum. ### Industries Being Reshaped - **Cosmetics:** The cosmetic industry can benefit from creating more hydrating, mask-friendly, and multi-functional products like IT Cosmetics' Pillow Lips Solid Serum. - **Skincare:** The skincare industry can also take inspiration from IT Cosmetics' Pillow Lips Solid Serum and explore hydrating and multi-functional solutions for lips. - **Fashion:** The fashion industry can collaborate with the cosmetic and skincare industries to create more mask-friendly lip products that complement and enhance facial coverings. ## Related on Trend Hunter - [Peptide-Packed Lip Treatments](https://www.trendhunter.com/trends/revlon-glimmer-lip-treat-balm-mask.md) - [Donut-Inspired Lip Serums](https://www.trendhunter.com/trends/tinted-lip-serum.md) - [Three-In-One Lip Products](https://www.trendhunter.com/trends/procollagen-peptide-gloss-balm.md) - [Plumping Peptide Lip Oils](https://www.trendhunter.com/trends/peptide-plump.md) - [Nostalgic Lip Oil Glosses](https://www.trendhunter.com/trends/kissing-jelly-lip-oil-gloss.md) - [Retinol-Infused Lip Plumpers](https://www.trendhunter.com/trends/retinol-volume-lip-serum.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/3d-hydra-lip-oil.md) - [Sensorial Plumping Glosses](https://www.trendhunter.com/trends/lip-plumping-gloss.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md)