# Volume-Building Brow Gels Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel Boasts 9 Shades By Jana Pijak | Published 2024-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tinted-brow-gel References: [urbandecay](https://www.urbandecay.ca/en/new-big-bush-volume.html)  [Urban Decay's](https://www.trendhunter.com/trends/247-ink-liquid-liners) latest launch, the Big Bush Brow Volumizing Tinted Brow Gel, will launch in stores on January 19th. The product is designed to revolutionize your brow routine by providing volume, lift, and hair control. The beauty brand is also teaming up with comedian and writer Ziwe Fumudoh, its new International Spokesperson for the new launch. Available in nine waterproof shades that seamlessly blend with one's natural hair color, Big Bush Brow is enriched with hair-like fibers and nourishing ingredients like castor oil for soft, flexible, and long-lasting results. Priced at $36.00, the vegan gel boasts a strong hold and helps users create a full and feathery effect that lasts up to 24 hours. Consumers looking to achieve full and bushy brows can purchase the product online at urbandecay.ca and [sephora.ca](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara) from January 11th and in-store at [Sephora](https://www.trendhunter.com/trends/gxve-beauty-by-gwen-stefani) starting January 19th, 2024. Image Credit: Urban Decay ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 60% | Activity: 68% | Freshness: 20% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Volumizing Brow Products:** The launch of Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel taps into the growing trend of volumizing products for eyebrows. - **Waterproof Cosmetics:** The introduction of a waterproof formula in Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel reflects the trend of consumers seeking long-lasting and smudge-proof makeup options. - **Inclusive Beauty:** Urban Decay's nine shades in the Big Bush Brow Volumizing Tinted Brow Gel cater to the trend of inclusive beauty by offering a range of colors that blend seamlessly with various natural hair colors. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can explore disruptive innovation opportunities by developing more volumizing brow products like Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel to meet the demand of consumers seeking fuller and feathery eyebrows. - **Beauty Retail:** The beauty retail industry can capitalize on the trend of inclusive beauty by stocking and promoting a wide range of products, such as Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel, that cater to various hair colors and skin tones. - **E-commerce:** The e-commerce industry can take advantage of the demand for long-lasting and smudge-proof makeup by offering a wide selection of waterproof cosmetics, including Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel, through online platforms. ## Related on Trend Hunter - [Volume-Boosting Brow Gels](https://www.trendhunter.com/trends/volumizing-tinted-brow-gel.md) - [Long-Lasting Eyebrow Mousses](https://www.trendhunter.com/trends/superfluff-brow-mousse.md) - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md) - [Brow Styling Gels](https://www.trendhunter.com/trends/mac-cosmetics-pro-locked-brow-gel.md) - [Tubing Brow Gels](https://www.trendhunter.com/trends/tubing-brow-gel.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [Pomade Brow Pencils](https://www.trendhunter.com/trends/glossier-boy-brow-arch.md) - [Multi-Day Wear Eyebrow Mouses](https://www.trendhunter.com/trends/blinc-eyebrow-mousse.md) - [Brow Wax-Gel Hybrids](https://www.trendhunter.com/trends/brow-freeze-gel.md)