# Tinted Skin-Smoothing Balms Pixi On-the-Glow Base Tinted Balms Come in 18 Shades By Michael Hemsworth | Published 2025-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tinted-balm References: [drugstorenews](https://drugstorenews.com/news-briefs/2025-06-03?article=pixi-rolls-out-glow-base-tinted-balms) & [pixibeauty](https://www.pixibeauty.com)  [Pixi On](https://www.trendhunter.com/trends/pixi-hydra-liptreat)-the-Glow Base tinted balms are a new skin-smoothing product formulated as a hybrid solution that blends the best capabilities of skincare and makeup into a unified product. The balm is formulated as a sheer foundation that will moisturize the skin as it blurs imperfections and brightens the complex, while also featuring a convenient composition for easy application. The product also features a blend of superfood berries and ceramide NP that will boost the skin's natural radiance as the antioxidants contribute towards a healthier complexion. Pixi On-the-Glow Base tinted balms are priced at $20, are available now and come in 18 shades to choose from, which are perfect for a wide range of consumers to try out. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 36% | Freshness: 42% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hybrid Skincare-makeup Products:** The merging of skincare benefits and makeup functionality creates an innovative category appealing to consumers seeking multifunctional beauty solutions. - **Personalized Cosmetic Offerings:** The availability of 18 shades caters to the demand for diverse and personalized makeup options, reflecting a shift towards more inclusive beauty standards. - **Antioxidant-enhanced Cosmetics:** Incorporating antioxidant-rich ingredients into cosmetics presents an opportunity to meet consumer desires for beauty products with added skincare benefits. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry is evolving with hybrid products like tinted balms that satisfy consumer demand for multifunctionality and inclusivity. - **Skincare:** The skincare industry can leverage antioxidant-enhanced formulations to attract health-conscious consumers looking for enhanced beauty products. - **Natural Beauty:** The trend towards natural and superfood-infused beauty products opens up new opportunities within the burgeoning natural beauty industry. ## Related on Trend Hunter - [Lip-Nourishing Tinted Balms](https://www.trendhunter.com/trends/pixi-hydra-liptreat.md) - [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md) - [Color Correcting Balms](https://www.trendhunter.com/trends/color-correcting-balm.md) - [Skin Tint Serum-Balms](https://www.trendhunter.com/trends/beauty-balm-serum-boosted-skin-tint.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Buildable Beauty Balms](https://www.trendhunter.com/trends/turblend-skin-enhancer-balms.md) - [Plant-Based Moisturizing Balms](https://www.trendhunter.com/trends/glasting-melting-balms.md) - [Skin-Caring Complexion Balms](https://www.trendhunter.com/trends/do-it-all-sheer-tint-face-balm.md) - [Multi-Use SPF Balms](https://www.trendhunter.com/trends/ros-beauty.md)