# Concealer for Feet T!ntalize by Allyson Carey is Makeup for Tired Tootsies By Marissa Brassfield | Published 2009-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tintalize References: [nymag](http://nymag.com/daily/fashion/2009/05/forget_corn_removers_try_corn.html) & [tintalize](http://www.tintalize.com/) Allyson Carey's line of T!ntalize makeup is specifically geared towards tired tootsies. It's essentially [foundation for your feet](https://www.trendhunter.com/trends/about-face-1), and claims to even out your skin tone and hide veins, blisters and other discolorations—just like the makeup you wear on your face. Why not just apply [concealer for your face](https://www.trendhunter.com/trends/do-it-all-concealer) on your feet? Allyson Carey says that T!ntalize contains double the pigment, and it's formulated to last all day long. Who knew? **Implications** - While at first i was a little bit skeptical about the idea of [concealer for feet](https://www.trendhunter.com/trends/grinding-conceal-butter), Allyson Carey’s line of T!ntalize makeup has actually changed my mind. I know a ton of girls that are going to be very appreciative of this innovation, and maybe even a few guys! ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 42% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Feet Makeup:** The trend of developing makeup specifically for feet presents a disruptive innovation opportunity in the beauty industry. - **Double Pigment Cosmetics:** The trend of using cosmetics with double pigment opens new possibilities for long-lasting makeup in the beauty industry. - **Specialized Cosmetics:** The trend of developing specialized cosmetics, such as concealer for feet, presents a disruptive innovation opportunity in the beauty industry. ### Industries Being Reshaped - **Beauty:** The beauty industry can benefit from developing new foot makeup products and specialized cosmetics. - **Fashion:** The fashion industry can benefit from foot makeup products that complement different outfits. - **Entertainment:** The entertainment industry can benefit from foot makeup products that enhance the appearance of actors' feet for movies and TV shows. ## Related on Trend Hunter - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md) - [Innovative Foot Care Products](https://www.trendhunter.com/trends/barefoot-scientist.md) - [Hair-Focused Concealer Sticks](https://www.trendhunter.com/trends/tarte.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [Mushroom-Infused Concealers](https://www.trendhunter.com/trends/hd-skin-concealer.md) - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md)