# Baked Bean Wars UK Baked Beans Now Double the Size By Cowbag | Published 2007-04-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tins-at-dawn-latest-weapon-in-the-battle-of-baked-beans-unveiled References: [bbc](http://www.bbc.co.uk) UK's [Branston](https://www.trendhunter.com/trends/bean-meals) is now selling tins containing beans double the size of the traditional baked bean. The move is the latest step in the intense rivallry between the companies since Branston launched its own baked beans 6 months ago. [Branson](https://www.trendhunter.com/trends/momappreciating-gift-packs) were initially judged to be winning theb PR victory batttle after Branston beat [Heinz](https://www.trendhunter.com/trends/ginsters-beanz-cheese-slice) in taste tests. Heinz however, did not take defeat graciously and hit back changing the recipe and increasing the tomato content to 33 per cent, overtaking the 30 per cent of Branston. Now Branston is to fill supermarket shelves with limited edition Bloomin Big Baked Beans. And you will be glad to know there is no corresponding increase in the anti-social after-effects sometimes associated with beans. Bloomin Big Baked Beans are made with otebo beans - identical in taste, texture and nutritional goodness to haricot beans but a lot larger! ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Increased Product Size:** Companies are doubling the size of traditional products, creating opportunities to attract customers looking for more value. - **Product Rivalry:** Increased competition between companies is leading to innovation and recipe changes, creating opportunities for those who can stand out in a crowded market. - **Healthy Alternatives:** The move towards using otebo beans in baked beans instead of haricot beans provides a healthy alternative to traditional recipes and presents opportunities for companies to attract health-conscious consumers. ### Where This Applies - **Food and Beverage:** The food and beverage industry can utilize larger product sizes, product rivalry and healthy alternatives to respond to an increasingly competitive marketplace. - **Retail:** Retailers can utilize the trend of product rivalry to differentiate themselves and offer unique products to customers that seek more value. - **Agriculture:** The use of otebo beans in creating healthy alternatives in baked beans highlights an opportunity for organic and sustainable agriculture to innovate and be more widely adopted. ## Related on Trend Hunter - [Canned Plant-Based Bean Meals](https://www.trendhunter.com/trends/bean-meals.md) - [Gourmet Baked Beans](https://www.trendhunter.com/trends/gourmet-baked-beans.md) - [Humorous Beans-Forward Campaigns](https://www.trendhunter.com/trends/ticket-exchange.md) - [Branded Bean-Infused Puff Pastries](https://www.trendhunter.com/trends/ginsters-beanz-cheese-slice.md) - [Co-Branded Canned Food Products](https://www.trendhunter.com/trends/heinz-and-richmond.md) - [Heat-and-Eat Jarred Bean Meals](https://www.trendhunter.com/trends/biona-world-bean-meals.md) - [Organic Canned Bean Products](https://www.trendhunter.com/trends/realfoods-by-organico.md) - [Bean Brand Hummus Snacks](https://www.trendhunter.com/trends/heinz-beanz-houmouz.md) - [Gourmet Canned Beans](https://www.trendhunter.com/trends/heyday-canning-co.md)