# Flavor-Focused Tinned Sardines Fishwife's Sustainable Tinned Sardines Appeal to a New Generation By Laura McQuarrie | Published 2023-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tinned-sardines References: [nosh](https://www.nosh.com/news/2023/notable-new-products-avocado-toast-chocolate-bars-organic-protein-oats) & [eatfishwife](https://eatfishwife.com/products/wild-caught-sardines-3-pack?variant=44470510158076)  Following two years of research and development, [Fishwife](https://www.trendhunter.com/trends/fishwife-tuna-belly) is introducing new tinned sardines in Preserved Lemon and Hot Pepper varieties. Fishwife's sardines are sourced from the only [MSC](https://www.trendhunter.com/trends/finfare-pet-foods)-certified sardine fishery in Europe appealing to consumers who prioritize sustainable and responsible seafood choices. These certified sustainable sardines are hand-packed in Galicia, Spain with single-origin extra virgin olive oil. These flavorful tinned fish products are ready to be eaten straight from the package or used to enhance everything from salads to finger foods. Modern brands like Fishwife are reimagining the [tinned fish experience](https://www.trendhunter.com/trends/siesta-co), catering to the taste preferences and values of younger consumers by infusing innovative flavors and artisanal craftsmanship into their products. With sustainable sourcing, creative flavors and contemporary packaging, brands are reshaping perceptions and enticing a new generation to embrace the rich tradition of tinned fish with a fresh and exciting twist. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 58% | Activity: 80% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Innovative Flavors:** Modern brands like Fishwife are infusing innovative flavors into their tinned fish products, appealing to younger consumers. - **Artisanal Craftsmanship:** Brands like Fishwife are incorporating artisanal craftsmanship into their tinned fish products, attracting a new generation of seafood enthusiasts. - **Sustainable Sourcing:** Fishwife's use of MSC-certified sardine fishery in Europe highlights the growing trend of sustainable sourcing among tinned fish brands. ### Where This Applies - **Canned Seafood:** The canned seafood industry is evolving to include innovative flavors and artisanal craftsmanship, attracting younger consumers. - **Gourmet Food:** The gourmet food industry is embracing sustainable sourcing and creative flavor profiles in tinned fish products to cater to changing consumer preferences. - **Food Packaging:** The food packaging industry is adapting to the demand for contemporary packaging designs that reflect the reimagined tinned fish experience. ## Related on Trend Hunter - [Sustainable Tinned Sardines](https://www.trendhunter.com/trends/fish4ever-cornish-sardines.md) - [Smoked Fish Tins](https://www.trendhunter.com/trends/fishwife.md) - [Adventurous Tinned Fish Products](https://www.trendhunter.com/trends/tiny-fish.md) - [Luxe Tuna Belly Tins](https://www.trendhunter.com/trends/fishwife-tuna-belly.md) - [Tinned Fish Snack Bars](https://www.trendhunter.com/trends/fishwife-snack-bar-shop.md) - [Tinned Sea Treats](https://www.trendhunter.com/trends/tiny-fish-co.md) - [Saucy Tinned Mussels](https://www.trendhunter.com/trends/tinned-mussels.md) - [High-Protein Tinned Sardines](https://www.trendhunter.com/trends/sardines-beans.md) - [Mini Hot Sauces](https://www.trendhunter.com/trends/mini-hot-sauces.md)