# Individually Customized Designer Gowns The Tinker Tailor Bridal Application Modifies Luxe Dresses By Jordy E | Published 2014-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tinker-tailor References: [wwd](http://www.wwd.com/fashion-news/fashion-scoops/aslaug-magnusdottir-launches-tinker-tailor-7677244?src=rss/fashion/20140512) & [tinkertailor](http://www.tinkertailor.com) The [Tinker Tailor](https://www.trendhunter.com/trends/dunk-olympic-safari) shopping website is now allowing viewers to put together [customized, high end wedding dresses](https://www.trendhunter.com/trends/houghton-x-albright). The precise length of hems and fabrics can be individually selected by way of a step-by-step process, the end result of which are gowns personally suited to the dimensions and desires of brides to be. Collaborating with Tinker Tailor's provision of colors and fabrics are Marchesa and Alberta Ferretti. The delivery of unique, tailored qualities is essential to the concept as it is highly unlikely that others will put together ones exact creations. Accessories are also being sold on the Tinker Tailor site. As such, women can pair their bespoke items with equally [unique jewelry](https://www.trendhunter.com/trends/bridal-accessories-collection) for their big day. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Customized Wedding Dresses:** Disruptive innovation opportunity: Develop a platform that uses AI and virtual reality to allow brides to virtually try on and customize wedding dresses. - **Personalized Bridal Shopping:** Disruptive innovation opportunity: Create an online boutique that uses algorithms to suggest personalized bridal outfits based on body type, style preferences, and budget. - **Integration of Accessories:** Disruptive innovation opportunity: Build an online marketplace that offers a curated selection of unique wedding accessories, allowing brides to easily find matching pieces for their customized dresses. ### Where This Applies - **Fashion E-commerce:** Disruptive innovation opportunity: Develop a virtual reality-based shopping platform for high-end fashion brands to offer customized shopping experiences to their customers. - **AI and Virtual Reality:** Disruptive innovation opportunity: Create a start-up that specializes in providing AI and virtual reality solutions to the fashion industry for personalized shopping experiences. - **Bridal Retail:** Disruptive innovation opportunity: Launch a mobile app that connects brides with local bridal boutiques, allowing them to easily find and customize their perfect wedding dress. ## Related on Trend Hunter - [Made-to-Order Bridal Collections](https://www.trendhunter.com/trends/cecilie-bahnsen-2.md) - [Luxury Bridal Designer Partnerships](https://www.trendhunter.com/trends/luxury-designer-marchesa.md) - [Efficient Made-To-Order Wedding Services](https://www.trendhunter.com/trends/madetoorder-dresses.md) - [Stunning Luxury Bridal Collections](https://www.trendhunter.com/trends/martina-liana.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Dairytale Bridal Tributes](https://www.trendhunter.com/trends/disney-wedding-dresses-1.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Heritage-Inspired Bridal Collections](https://www.trendhunter.com/trends/katherine-tashs-spring-2026.md)