# Movie Spoofs for Marketing Saatchi & Saatchi For JC Penney By Bianca | Published 2008-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ting-saatchi-saatchi-jc-penney References: [trendhunter](http://www.trendhunter.com/bianca) & [jcpenney](http://www.jcpenney.com/jcp/default.aspx) When "Everyday Matters", then "Today's the day to feel like a star" according to [JCPenney](http://www.jcpenney.com/jcp/default.aspx)'s latest ad, entitled Life. The video commercial shows seemingly ordinary people encounter situations from famous movies. Starting with window shopping on 5th Avenue, Audrey Hepburn-style, and ending with a woman who floats about New York with her umbrella, a la Mary Poppins, the commercial is an entertaining take on what would happen if you were placed in the situations central characters have been in classic movies. It was created by [Saatchi & Saatchi](https://www.trendhunter.com/trends/snapper-the-perfect-tree), New York. Check it out! ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 5% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Movie Spoof Marketing:** Using familiar movie scenes as a form of advertising to appeal to pop culture and nostalgia in consumers. - **Personalized Advertising:** Creating ads that make individuals feel like the main character in a popular movie. - **Entertainment Advertising:** Using humor and entertainment to market products and services in a memorable way. ### Industries Being Reshaped - **Retail Industry:** Creating an advertising campaign for a department store to appeal to a wider audience, influenced by pop culture. - **Marketing Industry:** Incorporating entertainment and humor into advertising campaigns to make them more appealing and memorable. - **Film Industry:** Collaborating with brands and marketing agencies to create promotional campaigns that utilize popular movies in creative ways. ## Related on Trend Hunter - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md)