# Branded VR Headset Spoofs Tinder VR Teases the Unreality of Virtual Reality at CES 2017 By Joey Haar | Published 2017-01-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tinder-vr References: [digitaltrends](http://www.digitaltrends.com/virtual-reality/tinder-fake-vr-ces-2017/?utm_source=feedly&utm_medium=webfeeds) & [blog.gotinder](http://blog.gotinder.com/tinder-vr-lol/) Though [Tinder](https://www.trendhunter.com/trends/the-game-game) is a smartphone app, it prides itself on connecting people in reality, and the Tinder VR campaign is a sly jab at another piece of technology that claims to offer real experiences. Tinder VR is a device that looks like an adapted [VR headset](https://www.trendhunter.com/trends/computerbased-vr-headsets). Rather than fitting on just one person, though, the device has two ports on its opposing ends -- one for each member of a couple -- and it simply lets them look into each others' eyes. Though Tinder VR is a gag (the official Tinder blog post announcing the headset is titled "Tinder VR (LOL)"), the [dating app company](https://www.trendhunter.com/trends/tinder-solemates-challenge) does a good job of playing the joke as deadpan as it can with its campaign materials. The video for Tinder VR, for example, is voiced by a silky, British-accented man and features tantalizingly lit glamour shots of the gag device. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Spoofing:** Opportunity for companies to create more humorous and light-hearted virtual reality experiences. - **Technology Parody:** Opportunity for businesses to make light of and mock new technological products. - **Virtual Communication Innovation:** Opportunity for companies to create more intimate and personalized virtual communication experiences. ### Industries Being Reshaped - **Online Dating:** Online dating companies can use humor to engage and retain users in an increasingly competitive market. - **Virtual Reality:** Virtual reality companies can explore new ways to create personalized, intimate experiences for users. - **Technology Marketing:** Technology companies can use parody to create entertaining and engaging marketing campaigns for their products. ## Related on Trend Hunter - [VR-Based Dating Apps](https://www.trendhunter.com/trends/nevermet.md) - [AI-Powered Dating Simulators](https://www.trendhunter.com/trends/the-game-game.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Reality-Themed Dating Campaigns](https://www.trendhunter.com/trends/tinder-5.md) - [Dating App-Themed Store Experiences](https://www.trendhunter.com/trends/swipemart.md) - [Healthy Lifestyle VR Headsets](https://www.trendhunter.com/trends/portalverse-vr-headset.md) - [Tech-Branded VR Headsets](https://www.trendhunter.com/trends/nothing-vr-headset-concept.md) - [Metaverse Dating Spaces](https://www.trendhunter.com/trends/datingcom.md)