# Enthusiastic Dating App Features The Tinder 'Super Like' Feature Lets Users Show Extreme Interest By Charlotte Joyce Kidd | Published 2015-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tinder-super-like References: [bustle](http://www.bustle.com/articles/109492-tinder-now-lets-you-super-like-someone-because-apparently-swiping-right-isnt-enough) & [cnet](http://www.cnet.com/news/tinder-adds-super-like-when-swiping-right-just-isnt-enough/) The new [Tinder](https://www.trendhunter.com/trends/tinder-3) Super Like feature lets users tell a potential match that they have above-average interest in a connection. Following a now infamous and oft-replicated formula, Tinder users traditionally swipe left or right on other user's photos to indicate a like (right) or a pass (left). Now, dating hopefuls will also be able to swipe upward to send a Tinder Super Like -- showing true enthusiasm for another user's profile. When a user sends a Tinder Super Like, they will pop up in their target's screen with a blue banner. In the Super Like recipient's list of matches, the sender will appear with a blue star next to their name. Because each user can only send a limited number of these extra enthusiastic responses every day, the Tinder Super Like will -- the dating app hopes -- create more powerful, high level connections between users. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 8% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **Super Like:** Tinder’s Super Like feature has opened new avenues of user engagement by allowing them to express higher interest levels. - **In-app Rewards:** Introducing more in-app rewards for users who make use of the Super Like feature could motivate users to engage with the app even more. - **Emojis as a Feedback Mechanism:** Introducing emojis as feedback mechanisms on a dating app like Tinder could further help users express their feelings and increase engagements. ### Where This Applies - **Online Dating Industry:** The online dating industry could benefit massively from incorporating innovative technologies like Super Likes which enhance the user experience. - **Social Media:** Social media industries could use the Super Like feature to create better and more targeted user engagement strategies. - **Gaming Industry:** The gaming industry could take inspiration from features like the Super Like to create contests and reward mechanisms to increase user activity and engagement. ## Related on Trend Hunter - [Social Dating App Features](https://www.trendhunter.com/trends/tinder-3.md) - [Blind Date App Features](https://www.trendhunter.com/trends/blind-date1.md) - [Inclusive Tinder Features](https://www.trendhunter.com/trends/tinder-features.md) - [Music-Driven Dating App Features](https://www.trendhunter.com/trends/tinder-music-mode.md) - [Intention-Declaring Dating Features](https://www.trendhunter.com/trends/relationship-goals.md) - [Dating Safety Features](https://www.trendhunter.com/trends/tinder-1.md) - [AI-Enhanced Dating Apps](https://www.trendhunter.com/trends/tinder-ai-photo-selection.md) - [Affirmation-Centric Dating App Features](https://www.trendhunter.com/trends/compliments-feature.md) - [University-Specific Dating Apps](https://www.trendhunter.com/trends/tinder-uni.md)